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AMA announces Thriving Roots, replaces AMERICANAFEST

Thursday, June 18, 2020 – The Americana Music Association Foundation announced Thriving Roots: A Virtual Community Music Conference, a new online music industry conference experience slated to take place Sept. 16-18.

The virtual conference will feature programming with Rosanne Cash, John Leventhal, Mavis Staples as well as AMAF Board Members Jackson Browne, Rhiannon Giddens and T Bone Burnett, with more programs to be revealed as the event approaches. A limited number of passes at the $99 early bird rate are now on sale.

The conference replaces the Americana Music Association's AMERICANAFEST, which was canceled due to COVID-19.

Thriving Roots conference will include over 50 industry and artist-led panel discussions, plus more than 40 special musical events

"As we continue to navigate these unprecedented times, we know that there is a need now more than ever to feel connected," said Jed Hilly, executive director of the Americana Music Association Foundation and The Americana Music Association. "With Thriving Roots, we hope that our community will benefit from coming together in the comfort of their own homes to learn from each other and have timely conversations, while still having opportunities to network and enjoy great music."

Attendees will be able to set up individual profiles so they can chat through private messaging, hold open discussions on a forum and schedule one-on-one video meetings. A live virtual exhibit hall spotlighting industry will be included as well.

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