Jimmie Allen released the video today for "Make Me Want To."
The video debuted on Viacom's Times Square billboard and CMT platforms.
"I'm a huge fan of Disney, Harry Potter and 'The Notebook.' I wanted to create a video that showcased my love for all three," Allen told CMT. "I feel like authenticity is celebrated today more than ever so with this video I really wanted highlight my quirky side."
Shot in Franklin and Nashville, Tenn., the video was conceptualized by Allen and directed by Justin Nolan Key. The video includes a fairy godmother and magic wand.
"I love that the video focuses on the action and the music is in the background," Allen said. "Enjoy Chapter 1. This is the first of a five-part music video collection. Thanks to everyone for going on this journey with me and stay tuned for more."
"Make Me Want To" was written by Allen with Paul Sikes and Jennifer Denmark. The song is the follow up to his debut number one "Best Shot," and the second single off his Stoney Creek Records / BBR Music Group debut album "Mercury Lane."
The Delaware native recently wrapped runs on Scotty McCreery's Seasons Change Tour and Kane Brown's Live Forever Tour. This summer, he opens on Chris Young's Raised on Country Tour and Rascal Flatts' Summer Playlist Tour.
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