Monday, July 24, 2017
– The video for "Adi"s,"
the Jimmy Webb-penned title track of Glen Campbell's farewell album was released today via CTM.
Directed by Peter Zavadil, the director behind videos for Eric Church, Lady Antebellum and The Black Keys, the video features archival videos and photos of Campbell interspersed between the story of his guitar journeying from Nashville to California where it plays its last note. It begins with Glen's daughter Ashley Campbell handing off the guitar in Nashville and culminates with his grandson Jeremy Olson giving the six string an emotional sendoff.
"In my view, "Adios" is Glen's farewell to the spotlight. I wanted the music video to reflect those sentiments," said Zavadil. "The guitar is a symbol of Glen's legacy...a 'spiritual baton' as it were, carried on by all those influenced by his music, beginning with one of his daughters and ending with one of his grandsons. The fact that no one will ever hold a match to Glen's skill on the guitar is memorialized by giving his guitar a proper 'Viking Funeral' on the California coast. The project truly was an honor and an adventure."
Campbell's daughter, Ashley, who is following her father's footsteps and performs banjo and sings backing vocals throughout, opens the video by passing off the guitar and thus starting its last tour. "My father's music has touched so many people's lives so I hope that this video will resonate with a lot of people," said Ashley. "Music moves through us all in different ways, lighting a fire in each of us. That fire will always be burning as music keeps moving and as each of us continues to pass the torch."
Several generations of the Campbell family are featured in the video as it concludes with Olson in the final goodbye. Olson said, "My grandfather is a man I've loved and admired my entire life. The emotion when dealing with a project that is his last, sung his unique way, really hit home and brought back all the amazing memories he and I have shared. This single and album truly encompasses his career and is something I know he would be proud of, which is why I couldn't be more honored to be involved."
"Adios" was released on June 9 via UMe.