CMA TV numbers decline, but sweep the night
Thursday, November 6, 2014
– The 48th Annual CMA Awards led the ratings on Wednesday, first in each half-hour and beating second-place CBS by 7.4 million viewers (16.1 million vs. 8.7 million) and by 125 percent in Adults 18-49 (4.5/14 vs. 2.0/6).
But overall viewership was down from 16.8 million in 2013 to this year's 16.1 million
ABC's winning margin in Adults 18-49 was up year-to-year. The CMA Awards swept the evening, winning in Total Viewers, Adult demos (AD18-34/AD18-49/AD25-54), Teens 12-17 and Kids 2-11. It was ABC's second consecutive year to win the opening Wednesday of the November Sweep.
This was the second year running numbers were up in the 12-17 demographic, an increase of 4 percent from last year. The kids 2-11 figure was up 19 percent, its best figures since 2011.
CMA Publicist Wendy Pearl pointed out in a press release that year-year ratings comparisons are difficult because of increasing use of DVRS by viewers.
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