Wednesday, May 14, 2014
– The stars of yesterday may have a tomorrow thanks to a deal between Cumulus and Big Machine Label Group, Country Aircheck reported Wednesday.
The two will create the Nash Icons brand with the intent of presenting active country artists from the past 25 years in a variety of formats including a record label and radio play. That could include artists such as Garth Brooks, Shania Twain and Tim McGraw. No artists were disclosed for the label.
Cumulus owns radio stations and also Nash Magazine, which covers country music.
Cumulus will introduce a full-time Nash Icons format on some of its radio stations and create Nash Icons programming, including a feature show. Live events, merchandising, video and part of the magazine will be part of the plan.
"We are excited to partner with (BMLG CEO/President) Scott Borchetta and Big Machine on the creation of Nash Icons," said Cumulus CEO Lew Dickey. "This is an important line extension for our Nash brand that provides a new multi-media platform for country music's most prolific artists from the last two decades."
"There are so many iconic country artists who are still passionate about recording new music and hearing their biggest hits on the radio," Borchetta said. "Nash Icons will allow so many of these artists to do both. BMLG is proud to partner with Cumulus in a way that allows us to keep entertaining the millions of fans of these all-time favorite artists."