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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Gayle, Orlando provide good old-fashioned entertainment – Although this pairing of country star Crystal Gayle and Tony Orlando may have - on the surface - appeared to be an odd one, tonight's audience demonstratively loved each performer equally. It was an evening of memorable songs, fun and funny stories and just good old-fashioned entertainment. Gayle opened the show with a strong set of country... »»»
Concert Review: With or without band, Isbell satisfies – Usually, when an artist performs without his regular backing band, it becomes about mathematics of subtraction. That artist is armed with far fewer artistic weapons at his/her disposal, after all. In Jason Isbell's case, though, when he performed with just his wife and fiddler Amanda Shires, it was more about substitution than subtraction.... »»»
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