Monday, April 9, 2012
– Carter's Chord's video for Love A Little Bigger
premieres exclusively on VEVO April 16.
The trio - sisters Becky Robertson, Emily Fortney, Joanna Ott - recently took a trip to the Dominican Republic to shoot their music video in conjunction with international humanitarian organization, World Vision.
The song, written by Fortney, was inspired by a trip the group took to Guatemala where they experienced first-hand the poverty people in that area were living in. "When we made the trip to Guatemala in 2009, we were struck by the amazing need for love that exists in this world," she said. "After returning home, I sat down one afternoon and wrote this song. As artists, our hope for the world is that we all learn to Love A Little Bigger."
"We chose to partner with World Vision because we really believe in what they do as a company and wanted to do something through our music that would reach people on a global level," she said. "Our partnership with World Vision allows us to play our music while also sharing with our fans how they can help a child in need."
The video, shot by award-winning director, Chris Hicky was filmed in areas where World Vision is working to provide education resources, training and assistance to help the local people build better lives and featured some children who are sponsored through the organization. While on the trip, the group was able to meet the child they sponsor in the Dominican Republic as well as her family. The special moment was captured and incorporated into the music video.
"It was really important for us to shoot a music video for this song because we wanted to show the beauty and vibrancy of these children and their communities. This is a song about hope, perseverance, and love," said Robertson.
"We want people to feel a sense of joy when they watch this video," said Ott. "Ultimately, we would love to get as many children sponsored as possible and if this video inspires people to get involved with World Vision, then we've done our job. Hopefully people will take away a desire to look at their own lives and see what areas they could be loving a little bigger."
Carter's Chord grew up listening to Outlaw Country music, in part at least because their father, Barny Robertson, toured and performed with Waylon Jennings. The trio has a six-song EP out, "Wild Together."