Thursday, September 22, 2011
– The Country Music Association is celebrating Country Music Month 45 days of promotions, events, and activities designed to drive awareness of the format leading up to the annual CMA Awards on Nov. 9.
Nashville Mayor Karl Dean issued a proclamation from the city citing the important role and tangible impact of country on Nashville's economy and reputation as a center for entertainment business and global tourism. "It is important to recognize and celebrate the numerous contributions that CMA, the country music industry and artists have made to our community and to the lives of millions of people around the world," Dean said in the proclamation, which was presented at a reception Tuesday for the CMA Board of Directors at CMA.
First observed in October of 1964, Country Music Month was created by the CMA to celebrate the format and bring additional awareness to landmark events and institutions in the history of country, including the formation of CMA and the anniversary of the WSM Grand Ole Opry.
"With the occasion of the 45th anniversary of the CMA Awards, we felt it was an opportune time to bring back the tradition of Country Music Month as a platform for our many constituents to raise awareness and celebrate the strength, vitality and appeal of America's music," said Steve Moore, CMA Chief Executive Officer.
Events, promotions, and activities are planned for Monday, Sept. 26 through Wednesday, Nov. 9. Events include:
CMA Songwriter Series events in New York and Nashville
"Keep the Music Playing" event celebrating music education in public schools
Launch of CountryMusicMonth.com with daily content updates
CMA Channel for Country Music Month on iHeartRadio
Radio and TV PSA campaign featuring education and entertaining country \ facts by artists and personalities of the format
CMA giveaways and partner sweepstakes