Monday, June 20, 2011
– Joe Nichols is going with a Joe of a different sort - Dunkin' Donuts - in an endorsement deal.
Dunkin' Donuts will sponsor Nichols' shows across his 2011 Nationwide Concert Tour in support of his forthcoming studio disc out this fall.
To officially kick off the partnership, Nichols will become the first person ever to "take over" Dunkin' Donuts' official Facebook page during a live video chat on Wednesday, June 22, the first full day of summer, at 7 p.m. eastern. Dunkin' Donuts' Facebook community (currently 3.6 million people strong and growing) and Nichols fans can watch an acoustic performance of a few of his songs and his latest single and have the opportunity to ask questions about his music, current tour and life on the road. In order to watch the live video performance and participate in the chat, fans must have a Facebook account and be a "fan" of Dunkin' Donuts at http://www.facebook.com/DunkinDonuts.
As part of the partnership, Dunkin' Donuts will also offer fans an opportunity to win special prizes such as tickets to upcoming concerts, passes to meet-and-greet with Nichols, access to pre-show sound check performances and autographed items.
Dunkin' Donuts and Joe Nichols first collaborated at an event in Boston in November 2010, where Nichols was a featured guest and performer to help launch Dunkin' Donuts' national partnership with the USO (United Service Organizations) in support of U.S. troops and their families.
"Dunkin' Donuts already made my favorite coffee, so there was an immediate interest on my part," said Nichols. "And after seeing them so proactively supporting the troops via the USO, and given my very public support of military personnel, we found out we had even more in common. The more we talked, the more the connection between us grew. I can't imagine a better fit."