Nichols ropes in sponsor
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Nichols ropes in sponsor

Thursday, June 2, 2011 – Joe Nichols is officially endorsing Roper Apparel and Footwear, formalizing a relationship started last year.

Gary Mandelbaum, president of Karman, home of western and lifestyle brands Roper Apparel & Footwear and Stetson Apparel & Boots, said, "Roper has had a long tradition of sponsoring cowboys and rodeo personalities, and we felt it was time to include country music in our endorsee mix."

"After all, western apparel and footwear and country music share a bond as old as the two industries themselves," Mandelbaum said. "Joe did such an incredible job for us last year anchoring our advertising and marketing campaign, we felt a more formal relationship was warranted."

"Working with Roper has been great, and I'm glad to be extending our partnership," Nichols said. "The things that Roper has built their company around are the same things that are important to me in my family and in my business. They're a family-owned and operated business, and they believe that working hard and knowing and respecting your customers is the foundation of a successful business. That's something I respect and can get behind."


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CD reviews for Joe Nichols

CD review - Never Gets Old Joe Nichols is best known by many as the guy that sings "Tequila Makes Her Clothes Fall Off," so it seems like more than mere coincidence how "Never Gets Old" opens with "Diamonds Make Babies," another song featuring a lyrical example of anthropomorphism. Such a lyrical tactic may grow tiresome quick, but hearing Nichols' resonant, traditional country singing voice will never ever get old. Nichols is an extremely expressive singer, which is why he can sing ...
CD review - Crickets Joe Nichols suffers from a split personality. With a fine voice like his and songs from his past like Brokenheartsville, Nichols is strongly positioned to lay claim to being one of the very few last traditional country singers standing. There just aren't a whole lot of folks out there with the twang and phrasing (listen to how he holds the notes on the lead-off Just Let Me Fall in Love With You or the twang in Baby You're in Love With Me) out there like Nichols. One of the prime ...
It's an instance of truth in advertising that Joe Nichols calls his new holiday album "A Traditional Christmas." Traditions are mostly wonderful things. Few would enjoy Christmas, for example, if it was celebrated completely differently every year. However, Nichols' new traditional album is a little too faithful to these familiar Christmas songs. It's as though he's being so careful, he won't open presents on Christmas morning for fear that he might mess up the wrapping paper. ...


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