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CMA music special doesn't draw big numbers

Thursday, September 2, 2010 – ABC-TV's CMA Music Festival: Country's Night to Rock, which aired for three hours Wednesday night, did not do boffo numbers.

The show took second place in ratings in the first hour, but fell to third in the other two hours, according to

NBC's Big Brother led the 8 p.m. time slot with 7.7 million viewers, followed by the CMA special, which drew 6.3 million. In the second hour, CBS's Criminal Minds moved to second with the CMA special falling to third with 6.1 million.

Viewership dropped further to 5.6 million in the final hour. Overall, ABC placed third for the night with a 3.7/6 and 6 million viewers, behind NBC and CBS. The program drew a female crowd, up 6 percent year-to-year with women 18-34, its strongest performance in the demographic since 2007.

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