Nichols ropes in deal
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Nichols ropes in deal

Wednesday, April 28, 2010 – Joe Nichols is the new face of Roper Apparel with an extensive advertising and marketing campaign in the works.

The advertising campaign will kick off in May with a series of magazine ads, leading up to the CMA Music Festival in Nashville. Nichols will be featured on marketing materials in 1,100 retail stores nationwide.

Roper's Marketing Director Kerry Vastine said Nichols was a great fit for the Roper brand. "Joe embodies the traits of tradition, hard work and family; three things we feel define the Roper brand," Vastine said. "We hope that this is just the beginning of a long and lasting relationship between Joe and Roper."

"I am very excited about my relationship with Roper and like the fact that this partnership developed naturally," he said. "There are quite a few similarities in our attitudes toward our respective businesses, and I appreciate that. This partnership feels good, and I am happy to be a part of it."

Nichols will also participate in a number of autograph signings and in store appearances at Roper Retailers, beginning with the Roper booth at CMA Music Festival. The company also plans to offer several contest opportunities throughout the year.


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CD reviews for Joe Nichols

CD review - Never Gets Old Joe Nichols is best known by many as the guy that sings "Tequila Makes Her Clothes Fall Off," so it seems like more than mere coincidence how "Never Gets Old" opens with "Diamonds Make Babies," another song featuring a lyrical example of anthropomorphism. Such a lyrical tactic may grow tiresome quick, but hearing Nichols' resonant, traditional country singing voice will never ever get old. Nichols is an extremely expressive singer, which is why he can sing ...
CD review - Crickets Joe Nichols suffers from a split personality. With a fine voice like his and songs from his past like Brokenheartsville, Nichols is strongly positioned to lay claim to being one of the very few last traditional country singers standing. There just aren't a whole lot of folks out there with the twang and phrasing (listen to how he holds the notes on the lead-off Just Let Me Fall in Love With You or the twang in Baby You're in Love With Me) out there like Nichols. One of the prime ...
It's an instance of truth in advertising that Joe Nichols calls his new holiday album "A Traditional Christmas." Traditions are mostly wonderful things. Few would enjoy Christmas, for example, if it was celebrated completely differently every year. However, Nichols' new traditional album is a little too faithful to these familiar Christmas songs. It's as though he's being so careful, he won't open presents on Christmas morning for fear that he might mess up the wrapping paper. ...


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