Nichols ropes in deal
Wednesday, April 28, 2010
– Joe Nichols is the new face of Roper Apparel with an extensive
advertising and marketing campaign in the works.
The advertising campaign will
kick off in May with a series of magazine ads, leading up to the CMA
Music Festival in Nashville. Nichols will be featured on marketing materials in 1,100 retail stores nationwide.
Roper's Marketing Director Kerry Vastine said Nichols was a great fit
for the Roper brand. "Joe embodies the traits of tradition, hard work
and family; three things we feel define the Roper brand," Vastine
said. "We hope that this is just the beginning of a long and lasting
relationship between Joe and Roper."
"I am very excited about my relationship with
Roper and like the fact that this partnership developed naturally," he
said. "There are quite a few similarities in our attitudes toward our
respective businesses, and I appreciate that. This partnership feels
good, and I am happy to be a part of it."
Nichols will also participate in a number of autograph
signings and in store appearances at Roper Retailers, beginning with
the Roper booth at CMA Music Festival. The company also plans to offer
several contest opportunities throughout the year.
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