Strait, Metallica hosts ATLive
Wednesday, July 7, 2021
– George Strait will headline the first night of a two-night multi-genre concert of ATLive on Nov. 5. Metallica will headline the next night of the concerts at Mercedes Benz Stadium in Atlanta.
Friday's line-up features performances by Strait, Eric Church and Caitlyn Smith. Saturday's line-up incluces Metallica, Cage The Elephant and Greta Van Fleet.
ATLive, a multi-genre concert series developed and promoted by AMB Sports and Entertainment, also provides the opportunity to give back through philanthropic initiatives. AMBSE is partnering with Strait and his longstanding partners at the Military Warriors Support Foundation as well as Metallica's All Within My Hands nonprofit to donate a portion of the proceeds from ATLive to providing housing for wounded veterans and feeding the hungry.
"We are thrilled to be bringing ATLive back with an incredible lineup of artists," said Tim Zulawski, Senior Vice President and Chief Revenue Officer, AMB Sports and Entertainment. "From the beginning, our goal was to create a concert series that will become the must-see event for Atlanta. In our first year, we delivered a world-class experience for fans from across the world, and we are excited to create that same experience again while giving back to our communities and those in need."
Keith Urban, Blake Shelton, Sam Hunt, Sugarland, Judah & the Lion and Cale Dodds played the 2019 edition.
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At this stage of his nearly four-decades-long career, George Strait sure knows his sweet spot. Take a look at the cover of his 30th studio album, and it's understood that it's the honky tonks that are part and parcel of the tall Texan. Not to mention the title.
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George Strait has been one of the most dependable country music stars for three decades. In this day and age, the Texan is a certifiable throwback. He's low key, not a self-promoter. All's he has done is churn out hit after hit for decade after decade. He has not been the kind of artist who put his finger up in the air either or trading his cowboy hat for a baseball cap. When looking up the definition of traditional country, George Strait sits at the top.
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