Young gets in the Spirit with virtual gig
Monday, January 25, 2021
– Brett Young will be virtual – from the Fort Lauderdale-Hollywood International Airport in a concert to support the launching of a Spirit Airlines loyalty program and credit card.
"Brett Young: Live from the Runway" on Feb. 4 at 8 p.m. eastern will be the first-ever concert streamed worldwide from the runway of the airport. The concert will be broadcast on YouTube.
"It's been amazing to team up with our friends from Spirit Airlines and Mastercard for our next virtual show - hope you're able to tune-in to see all of the cool things they've been working on," Young said. "Thanks to everyone who has continued to be a part of our virtual shows over the past year. I'm so excited to kick off 2021 with fun ways to stay connected until we can all be together again. See y'all on the runway."
Young's performance will begin inside one of Spirit's newest aircraft before moving outside, where a light show will illuminate the plane's livery — featuring the artist's face and the details of an upcoming sweepstakes that will be revealed during the show.
"We know a lot of our guests miss going to concerts," Spirit Airlines Senior Vice President and Chief Marketing Officer Bobby Schroeter said. "Inviting Brett Young to play at the airport is our way of bringing them that experience. We're giving everyone who attends the concert 100 Free Spirit points to show them how quickly their points add up and how easy it is to redeem them, which they can do for every fare on every flight."
Strict COVID-19 protocols are in place for Young, his team and Spirit Team Members involved in filming the virtual concert.
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