"Polaroid," a song that Urban says he connected with almost immediately, is paired with a video that sees Urban seamlessly moving through an at times surreal and motionless backyard pool party.
"I really connected with the song," said Urban. "I used to have this house that I lived in with a few guys in my band and at some point, someone gave us this Polaroid camera. We used it to take pictures of everybody and everything - crazy stuff that happened. We had all of them posted on a big board, and I so clearly saw that the minute I heard the song."
Dano Serny directed the video.
"I was sent a really simple treatment," said Urban. "It was all centered around a pool party and this contraption called a MoCo that's programmed to do what you see in the video - swoop in, pan out, look around and swoop right back and do the exact same motion again and again. You're able to place people in these different places, positions and then freeze moments. It was pretty trippy."
"There was one scene - I was off camera - there was a couple on a diving board and this girl continues to straddle this guy in between takes and I'm thinking 'man they're really committed to this role'," Urban said. "Turned out that almost all of the couples were actually couples."
Co-produced by Urban and Joey Moi, "Polaroid" was written by Sam Fischer (Demi Lovato, Jessie J), Steph Jones (P!nk, Selena Gomez), Geoff Warburton (5 Seconds of Summer, Shawn Mendes), Griffen Palmer and Mark Trussell.
It's getting tougher and tougher all the time to justify categorizing Keith Urban's music as country. "The Speed of Now, Pt. 1" doesn't help. (What, is there a pt. 2 of this largely lame music on the way? Say it ain't so!) It's a relatively good pop album, for a Nashville pop effort, but there's just too much real country (Jon Pardi, Luke Combs) getting played on mainstream radio these days. The world just doesn't really need new Urban pop music. ...
It's telling how two songs on Keith Urban's "Graffiti U" album chug along to a reggae beat because pop rhythms and non-country elements are the obvious inspirations for this collection. Opener "Coming Home" may borrow (steal?) a guitar riff from Merle Haggard's "Mama Tried," but this is where that country road begins and ends.
Urban follows "Coming Home" with "Never Comin' Down," which is introduced with a funky bass line ...
Even though Keith Urban's single, "Wasted Time," borrows more than a little sonic sensibility from electronic music, there's still an upfront banjo solo. And this is how it's always been with Urban. He may play the part of the guitar hero at times, and even revealed his eclectic musical knowledge as a judge on American Idol, but Urban will always be a country boy at heart. And boyish good looks and talent have taken this country boy far, too.
The wonderfully titled ...