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Gilbert goes local

Sunday, January 26, 2020 – Brantley Gilbert will go local sourced on his Fire't Up Tour when it comes to food.

Gilbert is partnering with Farmer Veteran Coalition (FVC) to purchase a selection of products for catering on each concert stop, spotlighting the value locally sourced meats, dairy and produce can make on each community.

FVC helps veterans pursue careers in farming or related agricultural professions. Representing more than 18,000 veteran members, FVC fosters the collaboration of farming and military communities and cultivates a new generation of farmers and food leaders throughout the country.

"I still live in the town where I grew up, and I know that excitement for a show doesn't start when doors open, it has the power to rally the community well ahead of when we show up to load-in and soundcheck," said Gilbert. "Our goal is to help boost local economies, showcase the best foods from the region and spend a bit of time thanking these great folks for all they do."

Gilbert's tour catering partner, Taste Event, will work with local farmers in 25 cities-and-counting on his 2020 tour to create a farm-to-catering approach for the tour's footprint. Farmers furnishing the food are invited to share their stories, dine with the tour, meet Gilbert and stay for the show with their families.

"We hear on a regular basis from our veteran members how farming has meaning beyond a livelihood," said Michael O'Gorman, founder and Executive Director of FVC. "Brantley Gilbert's historic support of veterans is what's so great about this fit - the veterans are really looking for a purpose and a place when they exit the military, and agriculture offers them this purpose and opportunity, with both a physical and psychological benefit. And America's farming community just happens to really need them."

Gilbert is also associating with Musically Fed, a non-profit that distributes excess food each night to organizations tackling hunger in each market.

"Musically Fed is honored to be a partner with Brantley Gilbert on his Fire't Up 2020 Tour and Farmer Veteran Coalition. What a great way to be associated with and working alongside veterans to serve these communities in ways that will benefit many," says Insight Management's Maria Brunner, Founder of Musically Fed. "Our goal is to leave a footprint for it to continue. Special thanks to Brantley Gilbert and his entire team."

Gilbert started his tour on Jan. 23 with two shows in Canada. He follows that up with 32 cities in the U.S.

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Fire & Brimstone CD review - Fire & Brimstone
It would be easy (and lazy journalism) to write about how much Brantley Gilbert's music is un-country. You need only isolate the drum parts for most of these latest songs to confirm this is primarily a rock recording (masked as country). However, there are some quality - if not exactly country - songs on this effort, which cry out for a different sort of evaluation. Gilbert saves his best for last with "Man That Hung The Moon," a song about fatherhood that will likely bring many dads to tears. »»»
The Devil Don't Sleep CD review - The Devil Don't Sleep
For those fans worrying over the potential demise of bro country, rest easy; Brantley Gilbert is here to keep that flag flying high. Comprised of a solid set of radio ready rockers alongside a few tamer numbers, Gilbert sets out to prove the establishment wrong, rolling his way through 16 tales of hard living and partying. Yet, while Gilbert holds strong to the "bro country" stance, he's also very much his own man, allowing his faith and values to pull front and center as well. »»»
Just As I Am: Platinum Edition CD review - Just As I Am: Platinum Edition
With the third version of Brantley Gilbert's "Just as I Am," he has almost doubled the average country album track listing. The definitive Platinum Edition contains 19 tracks that feature his trademark rock inflected country sound. The original 11 tracks are still intact, with the addition of the 3 songs from the original deluxe edition. Added on at the end are five new songs that largely fit well with the tone of the album. Those who originally purchased the regular edition »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: The Lil Smokies provide the perfect antidote – On a night when the world to be falling further apart thanks to coronavirus (this would be the night the NBA postponed the season), there stood The Lil Smokies to at least in some small measure save the day. The quintet is part of a generation of musicians with bluegrass as the basis, but not totally the sum of the music either.... »»»
Concert Review: White makes the case for himself, no matter how dark the music – John Paul White opined with a glint in his eyes that his songs were not of the uplifting variety. In fact, they were downright dark. How else to explain "The Long Way" with the line "long way home back to you." Or "James," a song inspired by his grandfather who suffered from dementia. But lest you think that the Alabama... »»»
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