Ashley McBryde debuted her new music video for current single "One Night Standards," the first of a three-part storyline that will be released over the upcoming weeks.
The video made its debut on YouTube this week, along with two digital billboard counterparts in Times Square in New York City and in Los Angeles at The Staples Center.
"My manager, John Peets, and I had this idea to listen to the record and see what stories appeared...what threads of ideas were consistent in the songs we had gathered and what characters stood out," McBryde said. "Low and behold, one night on the bus, Chris Harris (acoustic guitar, mandolin, harmonies) and I were having a few beverages after a show. I got out my sketch pad, and we wrote down each song from the record and each character. It looked like a crazy road map. It looked like a child had drawn it.
"But there it was," McBryde said. "A way to connect every song and every video. I showed it to Peets, and we put it in (director) Reid Long's hands. And the rest is history."
Directed by Long and shot in Nashville at the Drake Hotel, "One Night Standards" is the first of three videos in the series as she prepares her highly-anticipated sophomore album for Warner Music Nashville.
The CMA New Artist of the Year, ACM New Female Artist of the Year and CMT Breakout Artist of the Year was also nominated for two GRAMMY awards for Best Country Song and Best Country Solo Performance for her breakout hit "Girl Goin' Nowhere" (the title track from the album that previously received a nomination at the 2019 GRAMMY awards for Best Country Album).
McBryde will embark on her second headlining tour, 2020's One Night Standards Tour, on Jan. 30 in Birmingham, Ala. with more than a dozen dates until April 23 in Helotes, Texas.
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