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Eric Church takes on the death penalty in new video

Tuesday, November 6, 2007 – "Lightning" may not be the next single from Eric Church, but it will be his new video. And in doing so, Church will be addressing the death penalty from the perspective of a condemned man.

The video, filmed at the old Tennessee State Penitentiary in Nashville, makes its world broadcast debut on CMT this Thursday, Nov. 8, debuting in heavy rotation on the network and on CMT Pure, their digital music channel.

Church and Capitol Records Nashville created a music video for this album track that will not be released as a radio single. Both artist and label felt the song deserved a special platform - and so the idea of creating a video to showcase the song became a reality.

"Bringing life to issues, or even just bringing an issue forward, the kind of subjects that people sit down at dinner and talk about - the topics that most people would never sit down and write a song about . . . those are my favorite things to write about," said Church.

"As a songwriter, I'm proud of the fact that this song, and many of the songs that I write, speak to real life," Church said. "Crime, murder, unemployment - some of the elements in 'Lightning' - these are real situations. We face these things as a society every day."

"This is one of those topics that there will always be disagreements on, and that's okay. That's what I do - make people think, make people talk," added Church.

"Am I for or against the death penalty? My answer is 'both,'" said Church. "To me, it's not a black or white issue. It never will be."

"If you've had a chance to listen to the 'Sinners Like Me' album, you'll hear that there are a lot of sides to Eric Church," Cindy Mabe, vice president of marketing at Capitol Records Nashville, said. "'Lightning' is the song that got Eric his publishing deal and ultimately his record deal. It represents everything that makes Eric unique...his ability to hold you in the palm of his hands with a story that will bring you to tears, and make you feel empathy for a man that's going to the electric chair. That's a gift, that's what separates Eric from many other artists - and is ultimately why we've decided to create a video for a song that will not be a radio single."

"Video has the ability to translate differently than radio," Mabe added. "We want people to watch this video and feel the pain and the regret of this man who has committed this horrendous crime and yet, somewhere inside of themselves, understand how they could end up in the same place."

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CD reviews for Eric Church

Desperate Man CD review - Desperate Man
While Eric Church has set the bar high with his previous studio albums, "Desperate Man" is right up there with his best and may just be his most accomplished effort to date. Church continues to write memorable songs in a wide variety of styles, and even when he's not singing over country musical elements, his lyrical voice is always undeniably a country one. He also knows how to have a little fun, especially with "Hanging Around," a soulful, funky tune mixing together »»»
Mr. Misunderstood CD review - Mr. Misunderstood
When listeners were introduced to Eric Church on his debut, they heard an artist who could balance strong song writing with a bit of a rebellious edge to the music. The surprise release of his latest continues that tradition, being quietly released to his fan club before even being officially announced. The music, written and recorded over a short period of time with an unheard of fast turnaround, has a raw edge that bridges the gap between radio friendly country music with the more rugged sound »»»
The Outsiders CD review - The Outsiders
Eric Church looks to take no prisoners on his big and bold - sometimes very dark - sounding fourth studio release. He makes that crystal clear on the cover where he stands flanked by his backing quintet, looking tough, menacing, ready for a rumble with arms hanging down, hiding behind sunglasses. These guys are ready to roll. As in rock and roll, which Church et al cook up with the lead-off title track, an out-and-out rocker with Church laying down his outside the lines credentials. »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Gayle, Orlando provide good old-fashioned entertainment – Although this pairing of country star Crystal Gayle and Tony Orlando may have - on the surface - appeared to be an odd one, tonight's audience demonstratively loved each performer equally. It was an evening of memorable songs, fun and funny stories and just good old-fashioned entertainment. Gayle opened the show with a strong set of country... »»»
Concert Review: With or without band, Isbell satisfies – Usually, when an artist performs without his regular backing band, it becomes about mathematics of subtraction. That artist is armed with far fewer artistic weapons at his/her disposal, after all. In Jason Isbell's case, though, when he performed with just his wife and fiddler Amanda Shires, it was more about substitution than subtraction.... »»»
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