Monday, November 5, 2018
– Tim McGraw released the music video for his single "Neon Church" via Columbia Nashville/McGraw Music this past weekend.
The video premiered in New York City's famed Times Square on Viacom's Billboards and the CMT Hot 20 Countdown on Saturday.
Following the footsteps of a lone traveler, the video was directed by Shane Drake. In a small town, the local residents find solace from the isolation of their daily lives in the community of the local bar. Amidst neon lit signage, the church-like rituals unfold. When the locals disperse back to their solitary lives, the video reveals something about who these people really are and what lies beneath the surface.
"Shane and I talked a lot about the depth and meaning of 'Neon Church.' The song has a lot of grit, and there's a darkness to it. So we wanted the video to carry some of that darkness and moodiness," McGraw said. "But you also have the neon... the light. Neon light is literally the calling card to a bar - you also have the human light that calls people to be together. We're all a little broken, but that doesn't mean we don't each carry some light."
Drake said: "As the final shot draws to a close, we are left with the distinct feeling that perhaps this isn't the end, but rather the beginning of something much bigger."
The release of "Neon Church" and "Thought About You" last month marked McGraw's first new solo music since 2015. The songs are part of an upcoming 2019 album project.