Roots, Toots n' Hoots Blog

A Swift marketing plan

Jeffrey Remz  |  September 17, 2010

Whoever devises plans for Taylor Swift - who knows? Maybe even Swift herself - deserves a lot of credit. She sure seems to do things a bit differently. Her latest idea is to perform at the UN of all places in New York on release day for "Speak Now," Oct. 25.

Swift already has gone to England and Australia to spread her wings, but this seems like an effort to go even further than that. In fact, besides CMT.com streaming the event domestically, the MTV networks around the world will do so as well. That means the Swift machine will hit fans in Europe, Asia, Australia and Latin America.

Smart move because in this day and age of a tough economy and dismal sales, it's ultra important to do whatever you can to build your base.

Swift is not done there in connecting with her fans either. She now has a contest through her website (visit http:www.WinWithTaylor.com) where fans can give a lot of marketing info along with the chance to be one of four winners who will fly to the Big Apple for the event and then fly to Los Angeles with Swift. Winners will have the chance to interview Swift one-on-one on the flight. What could be better than that for a Swift fan?

Of course, Swift ought to hope the music matches up to the marketing effort, which is huge. But give her team kudos for figuring out how to grow her legion of fans. Yes, it's commercial and not for everyone in music, but in Swift's genre of country, it'll do just fine.