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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Daniels wears out bows, but music endures – After each of the first few songs Charlie Daniels played, his 'fiddle tech (?)' exchanged his bow. Is this because he was playing particularly hard? Perhaps. Whatever the case, Daniels and his five-piece band clearly appeared to be giving it their all during the act's hour-and-a-half set. As it is the Christmas month, Daniels sang a... »»»
Concert Review: Rawlings easily moves out of the shadow – Every once in awhile David Rawlings moves out of the shadow of musical mate Gillian Welch to launch his own tour. While Welch, for whom Rawlings plays guitar, has the more prominent career, nights like this ably confirm that there is a reason does his own thing as well. Rawlings, who released the very fine "Poor David's Almanack" in... »»»
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