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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Ex-Brooklyn girl MIchaela Anne makes good – Brooklyn may not exactly have been enough of a hotbed of country music for Michaela Anne. Thus, about 1- years ago, she packed up her belongings with her husband (and drummer) Aaron Shafer-Haiss and headed for Nashville. Except, they headed to East Nashville more precisely where the rep is that the cooler country cats are hanging.... »»»
Concert Review: Hard Working Americans more than live up to moniker – Hard Working Americans is a generic enough sounding term, conveying that you're part of the lunch bucket crowd. Part of a faceless pack instead of an individual. In reality, it's something of a misnomer for the sextet of the same name heretofore considered a side project. That's because they or in most cases, their other... »»»
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