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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Church works it from the outside – Eric Church starts his excellent new release, "The Outsiders," with the spoken words "They're the in-crowd, we're the other ones." And that's true in more ways than one for Church's new tour, which also features much praised, up-and-coming songwriter Brandy Clark and veteran honky tonker Dwight Yoakam.... »»»
Concert Review: For Doug Seegers, no pinching needed – Doug Seegers probably should be pinching himself these days. He's not some country music cover boy or hunk wearing a baseball hat or highlighting a bunch of tattoos. If looking for opposites of what passes for a country musician these days, Seegers would probably just about be the top pick. Yes, he lives in Nashville, but he just retired after... »»»
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