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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

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Concert Review: The Cadillac Three, Sellers do it their own way – The way The Cadillac Three lead singer Jaren Johnston told it, the band could have had their choice of opening tours this year for the likes of Kenny Chesney, Dierks Bentley and Jake Owen. No go though because the long-haired singer fronting the rough-and-most-definitely ready trio said the band wanted to do it their own way. Based on this most... »»»
Concert Review: Great songs, not glitz, highlight Lynn tribute – An eclectic group of Americana artists gathered together for a relatively low-key tribute to Loretta Lynn on the eve of the glitzy Grammy Awards. In contrast to the expensive dresses and song sets displayed at Staples Center for the awards show TV broadcast, these performers were backed by a skillful traditional country music house band.... »»»
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