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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Drive-By Truckers finds little to celebrate – While introducing "Guns of Umpqua," off the new "American Band" album, Drive-By Truckers' Patterson Hood wondered out loud - in a profanity-laced observation - why he can never seem to see a flag not at half-mast anymore. "We can do better, people!" he admonished the crowd. In an election year with two of the most... »»»
Concert Review: Simpson rides the night out in style – Sturgill Simpson came to Beantown with a deserved music reputation after three albums and a well-received, albeit quite adventurous release earlier this year, "A Sailor's Guide to Earth." He doesn't have hits per se or much of a commercial presence. His rep has been built on quality. While the Kentuckian's first two discs... »»»
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