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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: No wonder life is good for Shovels & Rope – Things are go swimmingly - pun intended - for Shovels & Rope, the South Carolina-based duo comprised of husband-and-wife Cary Ann Hearst and Michael Trent. For starters, their new disc, "Swimmin' Time," debuted at 21 on the Billboard Top 200 in its first week just a few shot weeks ago. On the local front, the band was playing two... »»»
Concert Review: Americana fest moves beyond borders – It's the final night of the 2014 Americana Festival and Conference, and the final event of a spectacular five-day run. Lucinda Williams is about to begin a last minute invitation-only performance at the newly opened City Winery in Nashville, but first, Americana Music Association Executive Director Jed Hilly walks to the microphone.... »»»
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