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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Womack sings "real country music" – Lee Ann Womack made it quite clear where she was coming from three songs in to her first show in the Boston area in years. "We're gonna play country music," said Womack after playing a sparking version of the new song "Don't Listen to the Wind." "I mean real country music." By that, Womack actually meant... »»»
Concert Review: Wait at LakeShake for Paisley proves worth it – The one thing that could be controlled over the three-day Windy City LakeShake country music festival was the weather. With thunder, lighting and rain in the skies on Saturday night, Brad Paisley was forced to cancel that night. But Saturday's loss was Sunday's gain because he ended closing the inaugural fest with a set that was also by... »»»
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