Sign up for newsletter
 

Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: On Inauguration Day, Alvin unites all – On this night of the presidential inauguration, Dave Alvin could have easily and conveniently filled his between song patter with snarky remarks about the new president, who is not a big favorite among artists. But Alvin is smarter than that. Instead, he mostly kept his personal feelings to himself. He also did something completely wonderful and unexpected.... »»»
Concert Review: In crazy times, a little Williams joy endures – Nearly a week before the inauguration President-elect Donald Trump, Lucinda Williams served notice she's set on counting her blessings (opening her concert with "Blessed"), and determined not to let her joy be stolen by troubled times (closing with "Joy"). With a nearly two-hour set, Williams drew from all points her recording... »»»
Subscribe to Country News Digest Country News Digest      Follow Country Standard Time on twitter CST      Visit Country Standard Time on Facebook CST

Elsewhere in the news

Currently at the CST blogs

The Devil Makes Three examine salvation, sin For nearly a decade and a half, The Devil Makes Three has concocted an amazing blend of bluegrass, folk, country, blues, rockabilly and whatever happens to bubble to the surface, and applied it liberally to their songwriting ethic.... »»»