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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Queen Taylor wears her crown well – When Taylor Swift brought Natalie Maines of Dixie Chicks on stage to sing "Goodbye Earl," it meant more than just another star guest, on an already celebrity-packed, five-night attendance record-breaking Los Angeles concert run. This duet also brought into clear focus the truth that Swift's huge success unintentionally fulfilled the... »»»
Concert Review: Mandolin Orange commands the room – Mandolin Orange presents a simple picture: two members, sharing fiddle, mandolin and guitar and two powerful voices. As Mandolin Orange, Emily Franz and Andrew Marlin command the room. The duo formed in Carrboro, N.C. a few years back, and have released an impressive series of CDs over the last few years, most recent "Such Jubilee" on Yep Roc Records.... »»»
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