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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Lowe gets on with tour – Nick Lowe made reference to the downer that's been a most unfortunate part of his Quality Holiday Revenue, not exactly the time of year when music, particularly of the holiday variety, should be sad. But veteran British keyboardist Ian McLagan, who was slated to open the tour, died of a stroke as the tour was opening two weeks ago.... »»»
Concert Review: Romano makes sad songs sound good – Daniel Romano perhaps couldn't help himself in commanding the stage. After all, he was only up on the small stage accompanied by his backing band, The Trilliums, consisting of a fellow acoustic guitarist and a pedal steel player. So, you knew this was not going to be an ear splitting gig unless the band was pounding it - and they did not.... »»»
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