Sign up for newsletter
 

Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: MerleFest Opening Night Showcases Both New and Familiar Artists – Long running North Carolina roots music festival MerleFest is a family friendly affair that has proven to have appeal to different generations. The lineup for Thursday's opening night, then, could be seen as a mirror to that audience as it contained artists ranging from multiple-year veterans of the festival down to first-year rookies.... »»»
Concert Review: No joke, The Wacos return – The Clash may have ended their run decades ago, but one couldn't blame Joe Strummer - if able to listen from the grave - that his band is alive and well. Only now he'd have to think they were reincarnated as The Waco Brothers. And Strummer needn't worry about whether the long running Chicago band is up to snuff either.... »»»
Subscribe to Country News Digest Country News Digest      Follow Country Standard Time on twitter CST      Visit Country Standard Time on Facebook CST

Elsewhere in the news

Currently at the CST blogs

Reams leaps into "Rhyme & Season" James Reams is one of bluegrass music's unconventional stalwarts. A son of Kentucky, Reams' journey has taken any number of unusual pathways since the mid-seventies. Producing albums for more than 20 years, Reams' ninth release of personable bluegrass, "Rhyme and Season," is a relaunch for Reams, an artist who has never followed a singular route. ... »»»