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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

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Concert Review: No joke, banjo man Pikelny excels – To most sound-minded individuals, the notion of a solo banjo concert is mildly daunting. Banjo jokes are second only to lawyer jokes in the American zeitgeist, so Noam Pikelny, a master banjo player doubtless knows what he is getting into when he presents his "One Man, One Banjo" tour. Pikelny's playing answers all questions.... »»»
Concert Review: Not playing the hit proves no problem for Bingham – Ryan Bingham may always end up being best known for collaborating with T Bone Burnett on the soundtrack for the 2009 film starring Jeff Bridges, particularly "The Weary Kind." That would not be a surprise given that he won a Grammy and Oscar for the song. One would, therefore, think that "The Weary Kind" would be one of those... »»»
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