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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Kristofferson gives insight, but no easy answers – When they say music gets better with age, they're not always just talking about songs alone; sometimes they're also referring to the listener. When Kris Kristofferson sings, "Well, I woke up Sunday morning/With no way to hold my head that didn't hurt," to smartly open "Sunday Mornin' Comin' Down," he... »»»
Concert Review: No sugarcoating, Welch dishes out an experience – Gillian Welch (accompanied, as always, by master guitarist David Rawlings), celebrated her "The Harrow & The Harvest" album with a powerful night of music. She apologized many times for the utter unhappiness expressed through this album's songs, admitting it's "not the most chipper album" at one point.... »»»
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