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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Girls with Guitars show voices – With the official departure of Taylor Swift from the genre, country music is eager to find replacement star power. Pittsburgh's annual Girls with Guitars show is proving to be a nebula. This year's crop of artists featured former "The Voice" contestants (one winner), a television star and some local flair. Texas cutie... »»»
Concert Review: Washburn, Fleck give reasons to be happy  – "I sing because I'm happy," sang Abigail Washburn toward the end of her show with fellow banjo picker (not to mention, husband) Bela Fleck in the closing number of the night "His Eye is on the Sparrow." Washburn had a lot of reason to be on this night in a beautiful setting at Harvard University. The two held court over two... »»»
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Fullbright writes the "Songs" John Fullbright didn' grow up around musicians or like-minded songwriters in his little hometown of Bearden, Okla. You'd never know it, though, from his raw, stark, pure and honest songwriting that's drawn comparisons to Townes Van Zandt. His debut album, "From the Ground Up," was nominated for a 2013 Grammy as the Best Americana Album, catapulting him into the company of Bonnie Raitt, Mumford and Sons, The Lumineers and The Avett Brothers.... »»»