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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Gibson Brothers join "Brotherhood" in style – The idea of releasing "Brotherhood" by veteran bluegrass band The Gibson Brothers was a natural. The disc paid tribute to a long list of brother acts including the Everlys and lesser known acts like the York Brothers and the Four Brothers. While the younger Gibson, Leigh, sure gave Eric a ton of grief throughout the show - all in jest, of... »»»
Concert Review: Moorer, Gauthier pull for each other – In their own right, Allison Moorer and Mary Gauthier did not really need the other because each is most capable of headlining. But in one of those geniuses of booking, fans had the chance to see the two in a most enjoyable and alternative setting - a good, old-fashioned guitar pull. That meant that the two were seated in comfortable chairs on... »»»
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