Sign up for newsletter
 

Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Evans does one for the fans – The Downey Theatre is a relatively small community venue. Yet, when Sara Evans took its stage, she did so with such confidence and professionalism, you quickly forgot where you were. She gave this small, but loyal, audience an entertaining show that made you wish there were more there to witness it. Evans, who started her musical career extremely... »»»
Concert Review: The Cactus Blossoms move beyond Everlys – The Cactus Blossoms most obvious comparison is the Everly Brothers. Yes, Page Burkum and Jack Torrey are brothers, and they sure sounded like it. But only playing the Everlys card in describing The Cactus Blossoms would have sold them short. While the harmonies played a large role throughout, Torrey enjoyed a number of songs where he was the lead... »»»
Follow Country Standard Time  Subscribe to Country News Digest  Follow Country Standard Time on twitter  Visit Country Standard Time on Facebook 

Elsewhere in the news

Currently at the CST blogs

Tyminski goes dark Dan Tyminski (known simply as "Tyminski" on his 2017 release "Southern Gothic") has traditional music roots and unassailable bluegrass street cred especially given his membership in Alison Krauss' Union Station. He is also a powerful songwriter and has been writing songs for himself and others for years now.... »»»