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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Aldean and friends stretch it out, way out – Jason Aldean's tour, "Six String Circus," gets its name from his recent single, "Lights Come On." And titling his tour after a guitar - and more appropriately an electric guitar - makes all the sense in the world. Each act on the bill, which also included A Thousand Horses and Thomas Rhett, use a lot of guitars - but mostly in... »»»
Concert Review: The Jayhawks remain in top form – It's usually a good time to catch a band right after they've released one of their better albums, and "Paging Mr. Proust" is one of The Jayhawks' best. Comprised of smart songs, which consistently put lead singer Gary Louris' engaging vibrato to proper use and instrumental textures that oftentimes stretch the Minnesota act... »»»
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