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Cumulus seeks to establish "Nash" brand
Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.
The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.
"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."
Cumulus launched the first country station in New York since 1996 with WRXP.
Editorial: Walking the talk –
When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Steve Earle doesn't rest (on laurels) –
If you didn't realize Steve Earle had a new disc out, "The Low Highway," it would have been no problem realizing that quite and quickly.
That was because Earle started the two-hour show with three straight tracks from "The Low Highway," and he would not be done for the night. The title track of was a midtempo effort... »»»
Concert Review: The Howlin' Brothers leave the radar behind –
The Howlin' Brothers - this trio, in reality, contains no brothers - are about eight years into their career and on their fifth album. To say they've been under the radar screen may be an understatement. You couldn't even say they've been flying under that screen because they have stuck very close to their Nashville environs.... »»»
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Country News Digest
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Elsewhere in the news
Currently at the CST blogs
Some folks listening to Kelly Willis and Bruce Robison's new duet album, "Cheaters Game," may well exclaim, 'Well, it's about time!' after finally hearing these two talented country singer/songwriters recording music as a pair for the first time. Willis has built quite a following for her independently-minded feminine perspective, while Robison has written hits for the Dixie Chicks ( Travelin' Soldier) and Tim McGraw and Faith Hill ( Angry All the Time), as well as penning the ultimate Willie Nelson tribute, What Would Willie Do? and recording it as a solo act.
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