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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Perhaps not country, but Urban stars – After Keith Urban scorched a version of "Days Go By," a man in his mid-50s in a Led Zeppelin T shirt said to his rhinestone clad lady friend, "This is not country music, that guy's a rock star." Indeed, the chart topping Aussie further contributes to country's multiple personality disorder, but in a category other than pop.... »»»
Concert Review: Loveless translates her sound well – Once upon a time, Lydia Loveless was part of the country, maybe alt.-country movement, but over time the Ohio-based singer has strayed further from those roots. That was made ever more clear by her rocking - with edge - performance on this evening. That's not to say that there's anything wrong with Loveless' direction - it's just... »»»
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