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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Trampled by Turtles leads stellar night – The animals ruled, for the most part, led by Trampled by Turtles, in a superb trifecta of music long on musicianship and quality songs. Trampled by Turtles, who headlined the sterling bill that also included Elephant Revival and Hurray for the Riff Raff (not animalistic unless the "riff raff" act that way), are going through some major sonic changes.... »»»
Concert Review: Goodnight, Texas gets on the map – Goodnight, Texas is a town with a small population - 28 according to the band's web site. So, if anything is going to put the unincorporated dot on the map, it may be the bi-coastal country band that stole the name. Avi Vinocur, who dwells in San Francisco, and Patrick Dyer Wolf, of North Carolina, are the mainstays of the band with them... »»»
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