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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

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Concert Review: It's closing time for Philly Folk with Wainwright, Steep Canyon Rangers – Philadelphia Folk Festival Old Pool Farm, Schwenksville, PA August 17, 2014 (Sunday) With five smaller stages going simultaneously and featuring various combinations of the hired talent, it's literally impossible to see everything at the 53rd Philadelphia Folk Festival on closing day, and choosing wisely involves considerable time looking... »»»
Concert Review: Yes, Town Mountain is "really good" – Town Mountain exited the stage after concluding its regular set, and when the applause demanded the deserved encore, a fan yelled out "You guys are really good." That the mainly Asheville, N.C.-based bluegrass quintet demonstrated time and again. Town Mountain merged bluegrass and country sounds with enough alterations during the 81-minute... »»»
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