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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: LSD tour provides a lot of highs – This was not your grandkids' country, that's for sure. Even the name of the tour - the LSD Tour - was a throwback (albeit far before the principals were making music). But make no mistake about it. With the ever cool country traditionalist Dwight Yoakam, the country with some rock and blues and rabble rousing of Steve Earle thrown in and the... »»»
Concert Review: Alvin, Gilmore fortunately get together – Dave Alvin and Jimmie Dale Gilmore had known each other for decades, but it wasn't until last year that they toured together in a guitar pull setting. What started as a small Texas tour mushroomed into points east and west and eventually the release earlier this month of their blues-based disc, "Downey to Lubbock." And now we have the... »»»
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