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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Smiles galore, Chesney appears happiness – Kenny Chesney smiled often during his performance at The Rose Bowl. This wasn't some showbiz smile, either - it was sincere. Chesney appeared to be truly happy to be there. On a hot night in July, when Chesney brought his exuberant The Big Revival Tour to Pasadena, the joy he expressed while performing actually made you forget about all the heat... »»»
Concert Review: Carll needs no crutch – Hayes Carll didn't even play his best-known song, "She Left Me For Jesus," during his 95 minutes on the small stage. And while chances are that some were internally clamoring for the typical Carll sense of humor, no one could legitimately say that the lanky Texan short-changed them. At 39, Carll, who meanders somewhere between the... »»»
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