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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

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Concert Review: Isbell shines – Jason Isbell was in a jubilant mood shortly after taking the stage at the Anaheim House of Blues' recently relocated new location. Now situated in a shopping strip called the GardenWalk, yet still close to the Disney theme parks, Isbell later humorously noted how the area is so clean. He even referred to it as a "tiny Toronto.... »»»
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