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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: For McCoury, Grisman, music still matters – One condenser microphone, a music stand, a mandolin, rhythm guitar and more than 100 years of bluegrass experience: that's all David Grisman and Del McCoury need to put on a show. It's quite a show, too. The artists' backstories are well known: McCoury was a logger in Lancaster County, Pa., who came to New York City to see Bill... »»»
Concert Review: Ely wears well – Joe Ely is the prototypical rambler. It comes through in his music and in his life. There are lots of elements in the music about travels, riding the rails, small town scenery and getting away from it. In fact, after playing "I'm Gonna Strangle You Shorty" as the first song of his encore, Ely opined, "The only thing I got out of... »»»
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