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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Avett Brothers come home – For the 30th anniversary of the "Traditional Plus" MerleFest music festival, there might not be a more appropriate act to anchor the opening night than the Avett Brothers. Born of a desire to bring rock 'n' roll energy to traditional music and formed by devotees to Doc Watson, The Avetts may have outgrown their acoustic roots over... »»»
Concert Review: Turnpike Troubadours leave no doubt – Turnpike Troubadours have not released an album since mid-September 2015. Don't look for any new release hitting the streets any day now either. The last time the Oklahoma-based band played Boston, they were in a pretty, 1,200-seat theatre. So, one could have been outwardly skeptical about the band when it downsized to a venue on the outskirts... »»»
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The Avett Brothers come home to MerleFest For The Avett Brothers, MerleFest is a coming home of sorts. This year's edition of the MerleFest "traditional-plus" music festival in Wilkesboro, N.C., the event's 30th anniversary, a milestone sure to be marked by many different special appearances and commemorations during the festival's four-day run, is no exception.... »»»