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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: White follows his muse – John Paul White said he was unsure how many would bother showing up on this night. He expressed uncertainty even how big a crowd he would attract in his hometown of Florence, Ala. when this tour started a few weeks earlier. Perhaps White should not have been surprised. After all, he was one-half of the great late The Civil Wars, who turned in a... »»»
Concert Review: Parton rings true – Dolly Parton may be a brand - sometimes corny jokes about her chest, her blonde wig, rhinestone outfits, hillbilly trash image. But that would be cutting Parton way short because on her first full-scale tour in 25 years, the Tennessee mountain girl retained her lovely singing abilities, story telling and plethora of material from very old to not even released yet.... »»»
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