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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: No surprise about Maddie & Tae – Maddie Marlow, one-half of the duo Maddie & Tae, seemed rather amazed to be in her predicament. With a few worthy hits under their belts ("Girl in a Country Song" and "Fly") and but one album, Maddie & Tae are just at the outset of their first ever solo headlining tour. In fact, this was the second night, having started in New York.... »»»
Concert Review: Corb Lund finally returns – To say that a Corb Lund show was a rarity in these parts would be an understatement, but with a new disc, "Things That Can't Be Undone," dropping in two days, the Canadian roots/country artist is on the road - south of the border. Lund lives on a farm in southern Alberta, Canada, near the Montana border, and has achieved popularity in his homeland.... »»»
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