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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Lambert refuses to rest on laurels – Watching this stop on Miranda Lambert's "Livin' Like Hippies Tour," one is struck by just how many great songs the country singer/songwriter already has in her repertoire. With most artists, it's relatively easy to guess which song a performer will choose to close a show. But Lambert has so many winners to pick from, many... »»»
Concert Review: DBT rocks on – Drive-By Truckers still sometimes get miscategorized as alt.-country, but who's kidding whom? With three electric guitarists upfront exchanging hard rock licks all night, this is a blistering Southern rock band. Hitting the stage just before 10, the band played a satisfying 2-hour-plus set. At 11:40, Patterson Hood announced the band would be... »»»
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