Cumulus seeks to establish "Nash" brand
Tuesday, January 22, 2013
– Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.
The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.
"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."
Cumulus launched the first country station in New York since 1996 with WRXP.
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