Swift's "Red" sells 1.2 million
Tuesday, October 30, 2012
– Taylor Swift's "Red" sold a 1.208 million copies last week in the U.S., according to Nielsen SoundScan. It was 10 years ago when Eminem's "The Eminem Show" sold 1.322 million in its first full week that any album has done better.
The disc will top the Billboard top 200, marking Swift's third chart-topper. "Red" is the 18th album to sell a million units in a single week since SoundScan began tracking sales in 1991 and eighth biggest overall. NSync's "No Strings Attached" holds the record with 2.416 million in 2000.
Swift became the only female artist to have 2 million-selling weeks since SoundScan started tracking sales in 1991. Her last studio release, 2010's "Speak Now," started with 1.047 million.
To help boost sales, Swift launched a media blitz last week. The disc also was being sold in Starbucks, Walgreens, Pap John's Pizza and a deluxe version at Target.
Target sold the only deluxe version of "Red" with additional audio content (three bonus songs and three remixes), while the iTunes Store was the exclusive digital retailer of the title last week.
Billboard said that Big Machine sources indicated that iTunes sold almost 465,000 copies of the album, a record sales week for an iTunes album. Target sold about 396,000 on its own, a record for Target.
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