Thursday, March 27, 2014
– Chase Rice's single will get the major label push.
Columbia Nashville signed a strategic partnership agreement with Rice, Thirty Tigers and RED Distribution for the label to immediately start promoting Rice's Top 40-and-climbing single "Ready Set Roll" at country radio.
Released independently through his own label, Dack Janiels, Rice's "Ready Set Roll" EP has sold almost 69,000 units. An independent promoter had worked the single.
Gary Overton, Chairman & CEO, Sony Music Nashville said, "We are extremely excited about our new relationship with Chase and having him on our Columbia Nashville roster. He and his team have created a tremendous buzz about him, his music and his live shows and we are ready to help them break it wide open across the country."
"It started out with me pounding the pavement and playing anywhere I could that involved reaching the fans," said Rice. "It's grown into this really incredible entity where the #CRew spreads the word about our music and our shows for us. We've played based on where they demanded us - so when we were approached to take it to the next level, we knew we had to take advantage of the opportunity for them."
"This partnership really strengthens the backbone of Chase's organization," shares Rice's manager, Bruce Kalmick, Triple 8 Management. "We hope to leverage their promotional team's passion to catapult his story on a grander scale both regarding sales and radio success."
"Ready Set Roll" has sold more than 260,000 copies with a full album expected for release this summer. Rice had a hand in writing "Cruise" by Florida Georgia Line.