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Bryan, Cabela announce endorsement deal

Monday, October 15, 2012 – Luke Bryan and Cabela's, the outfitter of hunting, fishing and outdoor gear, announced a multi-year endorsement deal on Monday.

The partnership centers around a series of cross-promotions and marketing collaborations across Cabela's and Bryan's year round activities. Co-branded marketing campaigns will appear in Cabela's stores, as well as in their catalog and e-commerce materials. Social media and content collaborations will offer fans an exclusive, behind the scenes look into Bryan's off-stage activities as an avid outdoorsman.

"My love for the outdoors is something that has been a part of me ever since I can remember," said Bryan. "It seems there was never a time when we weren't hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela's is such a natural fit for me."

"Luke is the perfect partner for Cabela's as he combines a lifelong love of the outdoors along with strong country roots. This passion comes through in everything that Luke does - from his hunting and fishing, to his music. We're really excited to welcome Luke to the Cabela's family," stated Scott Williams, Executive Vice President and Chief Marketing/E-Commerce Officer.

The partnership will also see Cabela's sponsorship of Bryan's concert tours beginning with his first-ever headlining tour, the "Dirt Road Diaries Tour," launching in January 2013. Cabela's CLUB Visa Members will have access to presale tickets and preferred seats in select markets beginning Monday, Oct. 22.

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What Makes You Country CD review - What Makes You Country
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Farm Tour...Here's to the Farmer CD review - Farm Tour...Here's to the Farmer
Luke Bryan has been in that "hardware" phase of his career for the last few years. There have been several armloads of awards, many on the strength of the high-caliber singles from 2013's "Crash My Party." It might present a challenge to stay grounded. But Bryan has kept himself busy with work for charities (he's embarking on a traditional tour of farms to benefit his scholarship fund), and the use of the EP - this marks his eighth. Many artists use the EP format »»»
Kill the Lights CD review - Kill the Lights
When Luke Bryan announces, "I've got that music for your ear" during the single "Kick the Dust Up," listeners should know right off this is not a collection of sounds for every ear. It's targeted toward the young and reckless set instead, where consequences don't seem to matter. There's no better example of this loose approach than the revenge sex expressed through a duet with Little Big Town's Karen Fairchild on "Home Alone Tonight," where »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Stapleton shows his traditional roots – Chris Stapleton's All-American Road show feels like a singular mission to rid the genre of the bro country scourge that has plagued it for years. He came out with a blazing one-two punch of "Second One To Know" and "Without Your Love" and packed a stadium sized onslaught into a 9,000-seat arena. He never once veered from his... »»»
Concert Review: Jinks wins over fans, especially new ones – Cody Jinks asked the crowd a bit into his show how many had never seen him before. It seemed like Jinks has made a lot of musical inroads into the public's consciousness because roughly three quarters of the audience raised their hands to show that this was their first time. That probably made Jinks feel pretty darn good about how life has been... »»»
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