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Chesney expands sunglasses deal

Friday, May 25, 2012 – Kenny Chesney announced he's expanding his partnership with Costa with five new limited edition sunglasses. A portion of the proceeds will benefit Coastal Conservation Association (CCA).

The partnership, which debuted in 2011 on Chesney's 'Goin' Coastal' concert tour, has raised more than $50,000 for CCA to date.

The five new Kenny Chesney Costa styles include Hammerhead, Caballito, Switchfoot, Hammock and Maya, and will retail from $129 to $199. Each style will feature Kenny Chesney's signature and his palm tree logo inside the frame, and will come in a variety of unique color combinations, including tortoise/light green, black/white and clear/light blue. The sunglasses will be available for purchase at authorized Costa retail outlets and online at www.costadelmar.com/kenny in late May.

Five percent of the sales from this year's limited edition sunglasses will benefit CCA's ongoing marine conservation efforts. The organizatioin has helped fund habitat restoration initiatives throughout the Gulf of Mexico and south Atlantic, including a $500,000 project for Independence Island in Louisiana. The group also secured more than $400,000 in Texas reefing projects, reef creation in Alabama's Bon Secour Bay, and oyster restoration efforts in Florida, Georgia, South Carolina, North Carolina and Maryland.

"The partnership with Costa Sunglasses and the Coastal Conservation Association is a natural extension of who I am and what I believe in," said Chesney. "We live the coastal lifestyle - it's part of who we are. It's up to us to help protect and preserve the oceans and beaches for future generations."

Costa also announced its title sponsorship of Chesney's online radio station, No Shoes Radio (www.noshoesradio.com). The free station offers listeners a glimpse into Chesney's personal music playlist, with songs from artists ranging from the Red Hot Chili Peppers to George Jones to Police. No Shoes Radio will broadcast live from various Costa retail outlets throughout the Brothers of the Sun Tour, with Chesney and Tim McGraw, this summer.

The tour kicks off in Tampa, Fla. on Saturday, June 2.

More news for Kenny Chesney

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Life on a Rock CD review - Life on a Rock
Despite the carefree, cruise-line posture of most Kenny Chesney records, there's always a nagging suspicion that his party-time vibe is about as predictable as a plastic pink flamingo on a Palm Beach patio. Yet Chesney's career-long theme of girls, guitars, beer and beaches (not always in that order) - and the occasional piece of farm machinery - has yet to wear thin. And with summer fast approaching, that's okay. Chesney's latest is something of a running journal of his »»»
Welcome to the Fishbowl CD review - Welcome to the Fishbowl
Kenny Chesney is synonymous with all things summer and good times. "Welcome to the Fishbowl" is a radical departure. If you're going to drink a beer and listen to this album, you may need a Prozac chaser. It is a bit short on fun as Chesney deals with terminal illnesses, loss of privacy and lost love. It leads off with the catchy Come Over, which is in the same vein as Lady A's Need You Now. On Sing 'Em My Good Friend, a man selling an old guitar full of memories »»»
Hemingway's Whiskey CD review - Hemingway's Whiskey
There are two warring sides to Kenny Chesney's musical personality. There's the part of him that wants to record throwaway, beach bum anthems like Coastal. However, the singer's better half excels at ballads like Where I Grew Up. The latter song contrasts youthful foolish behaviors with events that add quality real world experiences to a life. Drinking beer with high school buddies may have made him feel like a man, but it was a drunk-driving accident that grew him up - but fast. »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Aldean and friends stretch it out, way out – Jason Aldean's tour, "Six String Circus," gets its name from his recent single, "Lights Come On." And titling his tour after a guitar - and more appropriately an electric guitar - makes all the sense in the world. Each act on the bill, which also included A Thousand Horses and Thomas Rhett, use a lot of guitars - but mostly in... »»»
Concert Review: The Jayhawks remain in top form – It's usually a good time to catch a band right after they've released one of their better albums, and "Paging Mr. Proust" is one of The Jayhawks' best. Comprised of smart songs, which consistently put lead singer Gary Louris' engaging vibrato to proper use and instrumental textures that oftentimes stretch the Minnesota act... »»»
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