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Chesney expands sunglasses deal

Friday, May 25, 2012 – Kenny Chesney announced he's expanding his partnership with Costa with five new limited edition sunglasses. A portion of the proceeds will benefit Coastal Conservation Association (CCA).

The partnership, which debuted in 2011 on Chesney's 'Goin' Coastal' concert tour, has raised more than $50,000 for CCA to date.

The five new Kenny Chesney Costa styles include Hammerhead, Caballito, Switchfoot, Hammock and Maya, and will retail from $129 to $199. Each style will feature Kenny Chesney's signature and his palm tree logo inside the frame, and will come in a variety of unique color combinations, including tortoise/light green, black/white and clear/light blue. The sunglasses will be available for purchase at authorized Costa retail outlets and online at www.costadelmar.com/kenny in late May.

Five percent of the sales from this year's limited edition sunglasses will benefit CCA's ongoing marine conservation efforts. The organizatioin has helped fund habitat restoration initiatives throughout the Gulf of Mexico and south Atlantic, including a $500,000 project for Independence Island in Louisiana. The group also secured more than $400,000 in Texas reefing projects, reef creation in Alabama's Bon Secour Bay, and oyster restoration efforts in Florida, Georgia, South Carolina, North Carolina and Maryland.

"The partnership with Costa Sunglasses and the Coastal Conservation Association is a natural extension of who I am and what I believe in," said Chesney. "We live the coastal lifestyle - it's part of who we are. It's up to us to help protect and preserve the oceans and beaches for future generations."

Costa also announced its title sponsorship of Chesney's online radio station, No Shoes Radio (www.noshoesradio.com). The free station offers listeners a glimpse into Chesney's personal music playlist, with songs from artists ranging from the Red Hot Chili Peppers to George Jones to Police. No Shoes Radio will broadcast live from various Costa retail outlets throughout the Brothers of the Sun Tour, with Chesney and Tim McGraw, this summer.

The tour kicks off in Tampa, Fla. on Saturday, June 2.

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Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Perhaps not country, but Urban stars – After Keith Urban scorched a version of "Days Go By," a man in his mid-50s in a Led Zeppelin T shirt said to his rhinestone clad lady friend, "This is not country music, that guy's a rock star." Indeed, the chart topping Aussie further contributes to country's multiple personality disorder, but in a category other than pop.... »»»
Concert Review: Loveless translates her sound well – Once upon a time, Lydia Loveless was part of the country, maybe alt.-country movement, but over time the Ohio-based singer has strayed further from those roots. That was made ever more clear by her rocking - with edge - performance on this evening. That's not to say that there's anything wrong with Loveless' direction - it's just... »»»
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