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Nichols takes it off on new video

Monday, August 8, 2011 – When Joe Nichols recently took over part of downtown Nashville for a video shoot, it certainly wasn't the usual scene. A bikini clad women, a tiki bar and a swimming pool that appeared out of nowhere, as well as the singer encouraging everyone to Take It Off were part of the scene.

The song is Nichols' lead single from his forthcoming new studio album, set for release this November. While the song's title may suggest a certain theme, according to Nichols, it's much more than the obvious.

"Yeah, the title does make it sound like a Tequila Makes Her Clothes Fall Off kind of song," Nichols said. "But titles can be deceiving. Tequila was a playful song, and so is this one. Basically the song's lyrics are encouraging you to take off that heavy responsibility, those cares and woes and enjoy life. And that's the idea we wanted to present with the video. I am encouraging these hard working people to lighten up and take it easy, if only for an afternoon."

The video crew set up a large swimming pool as well as a tiki bar in downtown Nashville and enlisted the aid of a dozen plus "business men and women." "It was a pretty warm summer day when we shot, so I don't think it was too hard for them to step out of those business suits, and into their bathing suits," Nichols said.

The video was directed by Potsy Ponciroli and will begin airing this week on CMT, GAC and other music video outlets. Show Dog - Universal Music will release Nichols' CD in November.

More news for Joe Nichols

CD reviews for Joe Nichols

Never Gets Old CD review - Never Gets Old
Joe Nichols is best known by many as the guy that sings "Tequila Makes Her Clothes Fall Off," so it seems like more than mere coincidence how "Never Gets Old" opens with "Diamonds Make Babies," another song featuring a lyrical example of anthropomorphism. Such a lyrical tactic may grow tiresome quick, but hearing Nichols' resonant, traditional country singing voice will never ever get old. Nichols is an extremely expressive singer, which is why he can sing »»»
Crickets CD review - Crickets
Joe Nichols suffers from a split personality. With a fine voice like his and songs from his past like Brokenheartsville, Nichols is strongly positioned to lay claim to being one of the very few last traditional country singers standing. There just aren't a whole lot of folks out there with the twang and phrasing (listen to how he holds the notes on the lead-off Just Let Me Fall in Love With You or the twang in Baby You're in Love With Me) out there like Nichols. One of the prime »»»
A Traditional Christmas (digital only)
It's an instance of truth in advertising that Joe Nichols calls his new holiday album "A Traditional Christmas." Traditions are mostly wonderful things. Few would enjoy Christmas, for example, if it was celebrated completely differently every year. However, Nichols' new traditional album is a little too faithful to these familiar Christmas songs. It's as though he's being so careful, he won't open presents on Christmas morning for fear that he might mess up the wrapping paper. »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Kristofferson gives insight, but no easy answers – When they say music gets better with age, they're not always just talking about songs alone; sometimes they're also referring to the listener. When Kris Kristofferson sings, "Well, I woke up Sunday morning/With no way to hold my head that didn't hurt," to smartly open "Sunday Mornin' Comin' Down," he... »»»
Concert Review: No sugarcoating, Welch dishes out an experience – Gillian Welch (accompanied, as always, by master guitarist David Rawlings), celebrated her "The Harrow & The Harvest" album with a powerful night of music. She apologized many times for the utter unhappiness expressed through this album's songs, admitting it's "not the most chipper album" at one point.... »»»
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