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Joe Nichols goes with a different Joe

Monday, June 20, 2011 – Joe Nichols is going with a Joe of a different sort - Dunkin' Donuts - in an endorsement deal.

Dunkin' Donuts will sponsor Nichols' shows across his 2011 Nationwide Concert Tour in support of his forthcoming studio disc out this fall.

To officially kick off the partnership, Nichols will become the first person ever to "take over" Dunkin' Donuts' official Facebook page during a live video chat on Wednesday, June 22, the first full day of summer, at 7 p.m. eastern. Dunkin' Donuts' Facebook community (currently 3.6 million people strong and growing) and Nichols fans can watch an acoustic performance of a few of his songs and his latest single and have the opportunity to ask questions about his music, current tour and life on the road. In order to watch the live video performance and participate in the chat, fans must have a Facebook account and be a "fan" of Dunkin' Donuts at http://www.facebook.com/DunkinDonuts.

As part of the partnership, Dunkin' Donuts will also offer fans an opportunity to win special prizes such as tickets to upcoming concerts, passes to meet-and-greet with Nichols, access to pre-show sound check performances and autographed items.

Dunkin' Donuts and Joe Nichols first collaborated at an event in Boston in November 2010, where Nichols was a featured guest and performer to help launch Dunkin' Donuts' national partnership with the USO (United Service Organizations) in support of U.S. troops and their families.

"Dunkin' Donuts already made my favorite coffee, so there was an immediate interest on my part," said Nichols. "And after seeing them so proactively supporting the troops via the USO, and given my very public support of military personnel, we found out we had even more in common. The more we talked, the more the connection between us grew. I can't imagine a better fit."

More news for Joe Nichols

CD reviews for Joe Nichols

Never Gets Old CD review - Never Gets Old
Joe Nichols is best known by many as the guy that sings "Tequila Makes Her Clothes Fall Off," so it seems like more than mere coincidence how "Never Gets Old" opens with "Diamonds Make Babies," another song featuring a lyrical example of anthropomorphism. Such a lyrical tactic may grow tiresome quick, but hearing Nichols' resonant, traditional country singing voice will never ever get old. Nichols is an extremely expressive singer, which is why he can sing »»»
Crickets CD review - Crickets
Joe Nichols suffers from a split personality. With a fine voice like his and songs from his past like Brokenheartsville, Nichols is strongly positioned to lay claim to being one of the very few last traditional country singers standing. There just aren't a whole lot of folks out there with the twang and phrasing (listen to how he holds the notes on the lead-off Just Let Me Fall in Love With You or the twang in Baby You're in Love With Me) out there like Nichols. One of the prime »»»
A Traditional Christmas (digital only)
It's an instance of truth in advertising that Joe Nichols calls his new holiday album "A Traditional Christmas." Traditions are mostly wonderful things. Few would enjoy Christmas, for example, if it was celebrated completely differently every year. However, Nichols' new traditional album is a little too faithful to these familiar Christmas songs. It's as though he's being so careful, he won't open presents on Christmas morning for fear that he might mess up the wrapping paper. »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Kristofferson gives insight, but no easy answers – When they say music gets better with age, they're not always just talking about songs alone; sometimes they're also referring to the listener. When Kris Kristofferson sings, "Well, I woke up Sunday morning/With no way to hold my head that didn't hurt," to smartly open "Sunday Mornin' Comin' Down," he... »»»
Concert Review: No sugarcoating, Welch dishes out an experience – Gillian Welch (accompanied, as always, by master guitarist David Rawlings), celebrated her "The Harrow & The Harvest" album with a powerful night of music. She apologized many times for the utter unhappiness expressed through this album's songs, admitting it's "not the most chipper album" at one point.... »»»
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