Sign up for newsletter
 

Womack aids effort in Malawi

Tuesday, December 14, 2010 – Lee Ann Womack is partnering with Join My Village, a social change charity, which could lead to General Mills contributing $500,000 to programs in Africa.

The money will go towards economic and educational opportunities for women and girls in Malawi. The campaign is a partnership between General Mills and leading international humanitarian organization CARE.

Womack will appear in a public service campaign, various events and social media activities to raise awareness. Womack has also set a goal of rallying 100,000 of her fans to join the effort during her upcoming 18-city tour with George Strait and Reba McEntire next year.

"As a mother of two girls, I see the opportunities that education has created for my daughters' future," said Womack. "I believe that every girl in the world has unlimited potential and by supporting Join My Village I know we can provide girls with opportunities to learn, achieve and improve their future."

Funds will be contributed by General Mills for those who visit www.joinmyvillage.com to learn more about girls and women in Malawi. Watching a video about a girl's new opportunity to attend secondary school, reading a story of a woman starting her own business or listening to a sample of African music from a Malawi village allows users' 'clicks' to release donations from General Mills. The company will match all individual donations dollar for dollar, up to the $500,000 goal.

Through videos, photos and blog posts from Malawi, participants can follow the real impact being made every time they take an online action to "click-to-commit" General Mills' dollars or make their own personal donation.

"We believe that if more people are simply aware of the issues, stories, and people of Malawi - even if it's only through watching a video or listening to a song - more positive, sustainable change can happen," said Ellen Goldberg Luger, Vice President of General Mills Community Action.

Launched in September 2009, the Join My Village initiative combines General Mills' consumer reach and cause marketing knowledge with CARE's approaches to fighting global poverty through the empowerment of girls and women.

"Giving back to our communities is inherent in our company's culture," said Ken Powell, Chairman and CEO of General Mills. "Extending opportunities to the developing world - especially empowering women - is part of the General Mills mission of Nourishing Lives."

Malawi is one of the poorest countries in Africa, with 40 percent of the population below the poverty line. Life expectancy is 44 years of age. Only 50 percent of Malawian women are able to read and write. In its second year, Join My Village will focus on empowering girls through education. Donations will provide secondary school scholarships to set girls on the path to a brighter future, bring female teachers to villages as much-needed role models and educational advocates for girls and enable women to learn new business skills to contribute to their family's income.

More news for Lee Ann Womack

CD reviews for Lee Ann Womack

The Lonely, The Lonesome & The Gone CD review - The Lonely, The Lonesome & The Gone
Having made the transition from hit-maker to casual country chanteuse, and finally, to Americana minstrel, Lee Ann Womack offers up her most engaging effort yet, "The Lonely, The Lonesome & The Gone," an album whose evocative title effectively sums up the sentiments of each of the songs it shares. Womack may not have written all the material contained herein, but she's responsible for a fair percentage, and even those she didn't pen feel as personal as they are poignant. »»»
The Way I'm Livin' CD review - The Way I'm Livin'
Six years later, Lee Ann Womack is finally back. Her traditional country sounds were not quite working with Nashville, which was veering increasingly pop. Now, the Texas native returns with a new label, but the same lovely voice. Originally intended for her old label, MCA Nashville, Womack was given the marching orders to make the type of disc she wanted to listen to. That resulted in songs from the likes of Neil Young, several from Bruce Robison, Adam Wright and Natalie Hemby, several of whom »»»
Call Me Crazy CD review - Call Me Crazy
The title track of Lee Ann Womack's first CD since 2005's traditional masterpiece "There's More Where That Came From" should have been the name of that CD because "There's More" was a real risk taker. Womack did wonders with the material there. While not quite the same left field beauty, Womack puts out another excellent batch of music three years later. The songs work best when Womack opts for the traditional approach. Womack is on the top of her game on »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Lambert refuses to rest on laurels – Watching this stop on Miranda Lambert's "Livin' Like Hippies Tour," one is struck by just how many great songs the country singer/songwriter already has in her repertoire. With most artists, it's relatively easy to guess which song a performer will choose to close a show. But Lambert has so many winners to pick from, many... »»»
Concert Review: DBT rocks on – Drive-By Truckers still sometimes get miscategorized as alt.-country, but who's kidding whom? With three electric guitarists upfront exchanging hard rock licks all night, this is a blistering Southern rock band. Hitting the stage just before 10, the band played a satisfying 2-hour-plus set. At 11:40, Patterson Hood announced the band would be... »»»
Follow Country Standard Time  Subscribe to Country News Digest  Follow Country Standard Time on twitter  Visit Country Standard Time on Facebook 

Elsewhere in the news

Currently at the CST blogs

Tyminski goes dark Dan Tyminski (known simply as "Tyminski" on his 2017 release "Southern Gothic") has traditional music roots and unassailable bluegrass street cred especially given his membership in Alison Krauss' Union Station. He is also a powerful songwriter and has been writing songs for himself and others for years now.... »»»
Washburn, Fleck create "Echoes" Bela Fleck and Abigail Washburn have powerhouse individual talents; each has followed an estimable career path to where they find themselves today: making complex, but spare, records, writing music together and touring with their son Juno. Their new release, "Echoes In The Valley" features mostly songs written by Fleck and Washburn, banjos, Washburn's strong vocals and very little else.... »»»
Hillman bides his time Legends don't come any more legendary than Chris Hillman. The roll call of bands that comprises Hillman's half century in music reads like a wing exhibit at the Rock & Roll Hall of Fame; Byrds, Flying Burrito Brothers, Manassas, the Souther Hillman Furay Band, the Desert Rose Band,... »»»
Staggered CD review - Staggered
East Nashville may be known as "the" Americana hotbed these days, but some of the talent there is very much verging on rock 'n roll. This is the case with Lynn Taylor & the BarFlies on their third release, a collection of personal tunes by the front man. »»»
American Folk soundtrack CD review - American Folk soundtrack
The soundtrack for the independent film, "American Folk," stars two real-life singer-songwriters played by Joe Purdy and Amber Rubarth, who also contribute the bulk of the material on the soundtrack. Understanding the plot of the film helps explain both the sequence and content of the track list. »»»
Rifles and Rosary Beads CD review - Rifles and Rosary Beads
Mary Gauthier has built her career on honest, sometimes brutally and achingly self-confessional songs. This is the first time that she has focused on experiences other than her own, and it could become not only the strongest album of her career but, in its own way, a landmark album. »»»
Work CD review - Work
Matt Hectorne's new album - his third solo effort - offers another example of the rewards that can come through the joy of discovery. While Hectorne makes no attempt to bend the boundaries as far as a patented Americana sound is concerned, the success he achieves here is the result of him doing quite the opposite, that is, sounding like a revered veteran who mastered the form quite quickly in his career.  »»»
Hallelujah Nights CD review - Hallelujah Nights
LANCO's "Greatest Love Story" is a radio single saturated in undeniable warmth and sweetness. But then, the attitude in "We Do" reeks of Florida Georgia Line and the chorus to "Singin' at The Stars" also brings country music's most annoying duo to mind. LANCO is a new act, and the jury's still on just which direction this five-piece will go. »»»
Ruins CD review - Ruins
With their stunning new album "Ruins," First Aid Kit further ascend to unexpected heights of superstardom, a status a few knowing pundits have been predicting for the Swedish sisters since the beginning. »»»