Sign up for newsletter
 

Womack aids effort in Malawi

Tuesday, December 14, 2010 – Lee Ann Womack is partnering with Join My Village, a social change charity, which could lead to General Mills contributing $500,000 to programs in Africa.

The money will go towards economic and educational opportunities for women and girls in Malawi. The campaign is a partnership between General Mills and leading international humanitarian organization CARE.

Womack will appear in a public service campaign, various events and social media activities to raise awareness. Womack has also set a goal of rallying 100,000 of her fans to join the effort during her upcoming 18-city tour with George Strait and Reba McEntire next year.

"As a mother of two girls, I see the opportunities that education has created for my daughters' future," said Womack. "I believe that every girl in the world has unlimited potential and by supporting Join My Village I know we can provide girls with opportunities to learn, achieve and improve their future."

Funds will be contributed by General Mills for those who visit www.joinmyvillage.com to learn more about girls and women in Malawi. Watching a video about a girl's new opportunity to attend secondary school, reading a story of a woman starting her own business or listening to a sample of African music from a Malawi village allows users' 'clicks' to release donations from General Mills. The company will match all individual donations dollar for dollar, up to the $500,000 goal.

Through videos, photos and blog posts from Malawi, participants can follow the real impact being made every time they take an online action to "click-to-commit" General Mills' dollars or make their own personal donation.

"We believe that if more people are simply aware of the issues, stories, and people of Malawi - even if it's only through watching a video or listening to a song - more positive, sustainable change can happen," said Ellen Goldberg Luger, Vice President of General Mills Community Action.

Launched in September 2009, the Join My Village initiative combines General Mills' consumer reach and cause marketing knowledge with CARE's approaches to fighting global poverty through the empowerment of girls and women.

"Giving back to our communities is inherent in our company's culture," said Ken Powell, Chairman and CEO of General Mills. "Extending opportunities to the developing world - especially empowering women - is part of the General Mills mission of Nourishing Lives."

Malawi is one of the poorest countries in Africa, with 40 percent of the population below the poverty line. Life expectancy is 44 years of age. Only 50 percent of Malawian women are able to read and write. In its second year, Join My Village will focus on empowering girls through education. Donations will provide secondary school scholarships to set girls on the path to a brighter future, bring female teachers to villages as much-needed role models and educational advocates for girls and enable women to learn new business skills to contribute to their family's income.

More news for Lee Ann Womack

CD reviews for Lee Ann Womack

The Way I'm Livin' CD review - The Way I'm Livin'
Six years later, Lee Ann Womack is finally back. Her traditional country sounds were not quite working with Nashville, which was veering increasingly pop. Now, the Texas native returns with a new label, but the same lovely voice. Originally intended for her old label, MCA Nashville, Womack was given the marching orders to make the type of disc she wanted to listen to. That resulted in songs from the likes of Neil Young, several from Bruce Robison, Adam Wright and Natalie Hemby, several of whom »»»
Call Me Crazy CD review - Call Me Crazy
The title track of Lee Ann Womack's first CD since 2005's traditional masterpiece "There's More Where That Came From" should have been the name of that CD because "There's More" was a real risk taker. Womack did wonders with the material there. While not quite the same left field beauty, Womack puts out another excellent batch of music three years later. The songs work best when Womack opts for the traditional approach. Womack is on the top of her game on »»»
There's More Where That Came From CD review - There's More Where That Came From
Lee Ann Womack goes back in time, eschewing the more pop sounding qualities of past recordings - her career song "I Hope You Dance" was more pop than country - for her country roots. And the move, perhaps not a surprise given that her last disc covered too many musical styles and sold far too few discs, with a sound more akin to her debut and its hard-edged country suits Womack exceedingly well. That is quite clear from the start. The album cover has a retro look and is even out in vinyl! It »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Womack sings "real country music" – Lee Ann Womack made it quite clear where she was coming from three songs in to her first show in the Boston area in years. "We're gonna play country music," said Womack after playing a sparking version of the new song "Don't Listen to the Wind." "I mean real country music." By that, Womack actually meant... »»»
Concert Review: Wait at LakeShake for Paisley proves worth it – The one thing that could be controlled over the three-day Windy City LakeShake country music festival was the weather. With thunder, lighting and rain in the skies on Saturday night, Brad Paisley was forced to cancel that night. But Saturday's loss was Sunday's gain because he ended closing the inaugural fest with a set that was also by... »»»
Subscribe to Country News Digest Country News Digest      Follow Country Standard Time on twitter CST      Visit Country Standard Time on Facebook CST

Elsewhere in the news

Currently at the CST blogs

Milk Carton Kids find themselves on "Monterey" Joey Ryan, half of acoustic folk duo the Milk Carton Kids, is girding his loins for the long trip from the band's Los Angeles home base to Australia. Although he's made this trip before, he's yet to acclimate completely to it.... »»»
Moreland gets high Sitting in a motel room in Houston after a weekend gig at the Mucky Duck, singer/songwriter John Moreland is in a pretty good mood. His career is on a major upswing, and he is riding some pretty big critical success of his latest release, "High on Tulsa." Moreland has a lot to be happy about with three cuts picked for the soundtrack of the hit TV show "Sons of Anarchy," a national record distribution deal with Thirty Tigers and, apparently a well-placed super fan in MSNBC political pundit Rachel Maddow.... »»»
Moorer gets "Down to Believing" Allison Moorer packed a lot of living in the past five years leading up to the recently released "Down To Believing." The results are evident throughout the effort, like a light at the end of a tunnel. Writing or co-writing 12 of the 13 tracks, Moorer is fearlessly open and autobiographical. "Even when I try to make them about something or someone else, they always end up being about me. I am the subject that I know best." ... »»»
Larry Campbell and Teresa Williams CD review - Larry Campbell and Teresa Williams
After serving as a sideman to some of the most distinguished luminaries in the biz - Bob Dylan, Paul Simon, Levon Helm and Mavis Staples among them- it seems well past time that guitarist/producer Larry Campbell would step out on his own and spotlight his skills as both a singer and songwriter. It's to his credit however that he opts to share the spotlight with his wife and collaborator Teresa Williams... »»»
The Muscle Shoals Recordings CD review - The Muscle Shoals Recordings
The SteelDrivers are a dynamic, driving bluegrass band, a five-piece with a sound and an approach completely their own. "The Muscle Shoals Recordings" is their fourth album and second featuring expressive lead vocalist Gary Nichols and mandolinist Brent Truitt alongside group founders Tammy Rodgers (fiddle), Richard Bailey (five-string banjo), and Mike Fleming (bass). »»»
Call Me Insane CD review - Call Me Insane
Dale Watson continually finds new ways to express old suspicions, judgments and wishes, but always stays comfortably within his self-coined Ameripolitan wheelhouse. Not that there is anything safe or staid about Watson's approach on "Call Me Insane." »»»
The Deslondes CD review - The Deslondes
It's not hard to draw a laser straight line between The Deslondes' New Orleans home base and the quintet's twangy, tangy R&B/Soul gumbo on their eponymous debut. Just press play and marvel at the loping authenticity of the opening track and first single (how very Motown), the Fats Domino-flavored "Fought the Blues and Won."  »»»
Tommy A Bluegrass Opry CD review - Tommy A Bluegrass Opry
Six months ago, few had heard of The Hillbenders, a rather non-descript bluegrass band from Springfield, Mo. Today, they are garnering more press for their new release than most bluegrass bands attract in a decade. »»»
Bayou Boys CD review - Bayou Boys
Unlike some country music stars have when they reached a certain age, John Anderson chooses to not rest on his laurels. Instead the 60-year-old member of the Nashville Songwriters Hall of Fame continues to release new recordings - although not as frequently as in his chart-topping heyday of 1980-1995 - featuring largely original numbers. »»»