Nichols ropes in deal
Wednesday, April 28, 2010
– Joe Nichols is the new face of Roper Apparel with an extensive
advertising and marketing campaign in the works.
The advertising campaign will
kick off in May with a series of magazine ads, leading up to the CMA
Music Festival in Nashville. Nichols will be featured on marketing materials in 1,100 retail stores nationwide.
Roper's Marketing Director Kerry Vastine said Nichols was a great fit
for the Roper brand. "Joe embodies the traits of tradition, hard work
and family; three things we feel define the Roper brand," Vastine
said. "We hope that this is just the beginning of a long and lasting
relationship between Joe and Roper."
"I am very excited about my relationship with
Roper and like the fact that this partnership developed naturally," he
said. "There are quite a few similarities in our attitudes toward our
respective businesses, and I appreciate that. This partnership feels
good, and I am happy to be a part of it."
Nichols will also participate in a number of autograph
signings and in store appearances at Roper Retailers, beginning with
the Roper booth at CMA Music Festival. The company also plans to offer
several contest opportunities throughout the year.
More news for Joe Nichols
CD reviews for Joe Nichols
Never Gets Old
Joe Nichols is best known by many as the guy that sings "Tequila Makes Her Clothes Fall Off," so it seems like more than mere coincidence how "Never Gets Old" opens with "Diamonds Make Babies," another song featuring a lyrical example of anthropomorphism. Such a lyrical tactic may grow tiresome quick, but hearing Nichols' resonant, traditional country singing voice will never ever get old.
Nichols is an extremely expressive singer, which is why he can sing »»»
Joe Nichols suffers from a split personality. With a fine voice like his and songs from his past like Brokenheartsville, Nichols is strongly positioned to lay claim to being one of the very few last traditional country singers standing. There just aren't a whole lot of folks out there with the twang and phrasing (listen to how he holds the notes on the lead-off Just Let Me Fall in Love With You or the twang in Baby You're in Love With Me) out there like Nichols.
One of the prime »»»
A Traditional Christmas (digital only)
It's an instance of truth in advertising that Joe Nichols calls his new holiday album "A Traditional Christmas." Traditions are mostly wonderful things. Few would enjoy Christmas, for example, if it was celebrated completely differently every year. However, Nichols' new traditional album is a little too faithful to these familiar Christmas songs. It's as though he's being so careful, he won't open presents on Christmas morning for fear that he might mess up the wrapping paper. »»»
Editorial: Walking the talk
When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Lambert refuses to rest on laurels
Watching this stop on Miranda Lambert's "Livin' Like Hippies Tour," one is struck by just how many great songs the country singer/songwriter already has in her repertoire. With most artists, it's relatively easy to guess which song a performer will choose to close a show. But Lambert has so many winners to pick from, many... »»»
Concert Review: DBT rocks on
Drive-By Truckers still sometimes get miscategorized as alt.-country, but who's kidding whom? With three electric guitarists upfront exchanging hard rock licks all night, this is a blistering Southern rock band.
Hitting the stage just before 10, the band played a satisfying 2-hour-plus set. At 11:40, Patterson Hood announced the band would be... »»»
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