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Greetings from Taylor Swift

Tuesday, February 9, 2010 – Greetings from Taylor Swift.

Written and inspired Swift, the first set of cards from the new Taylor Swift Collection by American Greetings Corporation is now available at retailers across the country. The first 12 cards are being introduced to fans and card enthusiasts of all ages with a display marked, "Hi, I'm Taylor and these are my cards." As a special bonus, the official "Fearless" concert tour book will also be available to purchase.

The partnership between American Greetings and Swift was announced in November 2009. Gift packaging, stationary, online photo personalization products and online greetings are also part of the collection and will be introduced over the course of the partnership.

"Working beside Taylor in our own creative environment and watching her get excited about concepts, write verse and come up with new ideas on the spot energized the entire team, " said Kelly Ricker, executive director of product development, American Greetings. "Taylor's songs touch millions of people, and we believe her cards will have the same emotional appeal to consumers of all ages. All of us are so proud of the first set of cards in the collection, and we are very excited for everyone to experience them."

Currently, the new Swift greeting card collection can be found at select American Greetings retail partners throughout the U.S. and Canada. By summer, products will be sold in Australia, New Zealand, the United Kingdom and U.S. military bases worldwide, and online at americangreetings.com and photoworks.com.

More news for Taylor Swift

CD reviews for Taylor Swift

Journey to Fearless DVD
Part Behind The Music style documentary and part concert film, Taylor Swift's new Blu-ray release offers an interesting hybrid approach to the typical live performance video - an approach that hits more than it misses. "Journey To Fearless" focuses on Swift's meteoric rise from aspiring grade-school singer/songwriter to award-winning country and pop megastar while sprinkling in live performances. Hardcore Swift fans will find a lot to love on this single-disc set (which is also »»»
Speak Now CD review - Speak Now
Taylor Swift has made the best CD of her young career with her fourth CD. The biggest difference is that Swift's singing, spotty on previous releases and live performances, is far far superior here. Swift wrote all 14 songs here, which like her other albums tend to deal with relationships that have gone south. Swift's songwriting always has been one of her strengths, and that continues to be the case here - both lyrically and musically. Put simply, Swift knows a lot about penning »»»
Fearless CD review - Fearless
Taylor Swift took the county world by storm with her huge selling debut and its five hit singles. With a huge marketing push and myspace, Swift was on her way. Kind of like an Avril Lavigne for the teen female country set. Sophomore slump? There's no indication of that. Swift once again writes her material - all 13 songs here with help sometimes from Liz Rose, Colbie Caillat and John Rich. Swift writes of what she knows about - relationships and teen love come and gone in songs speak to her fans. »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: MerleFest: the new generation arrives – Friday at MerleFest is when things really get rolling; it is the first full day of music and this year it seemed the crowds were there early and often, perhaps to get some good tunes in before the forecasted rain hits on Saturday. The Stray Birds kicked things off down at the cozy Creekside stage, with an entertaining and energetic early morning set.... »»»
Concert Review: Yet again, Hurray for the Riff Raff feels no absence – Hurray for the Riff Raff could never be accused of living up to the adage "absence makes the heart grow fonder." In fact, this was their fourth appearance in the greater Boston area (that is if you count last year's Newport Folk Festival for being in the general areas) in 12 months. Like other shows, Hurray, which is really Alynda... »»»
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