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Toby Keith launches clothing line

Wednesday, January 28, 2009 – Toby Keith is launching his own clothing line, TK Steelman.

Launching with a Feb. 18 event at his I Love This Bar & Grill in Harrah's Las Vegas, the line was developed in partnership with Royal Merchandising Group, which already produces merchandise for Keith's restaurants.

TK Steelman will offer moderately priced clothing. The initial launch will appeal to men in the 25-54 demo with long-sleeve shirts, t-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts, leather wrist straps and more. Each item has been personally approved by Keith.

According to his publicist, "the look mixes the influences Keith brings to his own wardrobe - part rocker and part biker with a "country sexy" aesthetic punctuated by oilfield imagery in the brand's logos and font selections."

Keith requested that the brand feature more sleeveless shirts. The entry-level line, aimed at retailers like Kohl's, Target, Wal-Mart and Macy's, will expand to women following its initial launch.

More news for Toby Keith

CD reviews for Toby Keith

The Bus Songs CD review - The Bus Songs
People of a certain age can recall a time in America when a polyester-clad party host would reward late-night diehards with a "blue" record. These vinyl gems (or bootleg tapes) would be funny and frank, both in their language and adult subject matter. They paired well with alcohol, and just owning them could make someone a little cooler by association. Such a concept might mystify millennials who can punch up any song they imagine. But Toby Keith remembers. This collection of »»»
35 mph Town CD review - 35 mph Town
Way back in the '90's, before millions of dollars, high profile political feuds and moguldom, Toby Keith could really sing and write a pretty good song! News flash! He still can on his nostalgic, 18th album. You can hear an unexpected Merle Haggard influence all over this record. The title cut, "35 MPH" evokes a Haggard vibe. Think "Roots Of My Raising - 2015" as Keith laments the loss of the commonplace, now gone forever. What could've easily been an appeal »»»
Drinks After Work CD review - Drinks After Work
If 52-year old Toby Keith has learned anything after 20 years, it is to stick with a winning formula. Working with longtime collaborators Scotty Emerick, Bobby Pinson and Rivers Rutherford, "Drinks After Work" is chock full of blue collar ethic, humor and some heartbreak. Most of the album is driven by big hooks and country guitar, However, Keith experiments a bit stylistically with computerized hip hop on the party anthem opener, Shut Up And Hold On, a Buffet-esque steel drum on »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Daniels wears out bows, but music endures – After each of the first few songs Charlie Daniels played, his 'fiddle tech (?)' exchanged his bow. Is this because he was playing particularly hard? Perhaps. Whatever the case, Daniels and his five-piece band clearly appeared to be giving it their all during the act's hour-and-a-half set. As it is the Christmas month, Daniels sang a... »»»
Concert Review: Rawlings easily moves out of the shadow – Every once in awhile David Rawlings moves out of the shadow of musical mate Gillian Welch to launch his own tour. While Welch, for whom Rawlings plays guitar, has the more prominent career, nights like this ably confirm that there is a reason does his own thing as well. Rawlings, who released the very fine "Poor David's Almanack" in... »»»
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