Sign up for newsletter
 

Taylor Swift heads to CBS Early Show Saturday, announces deal with clothing line

Wednesday, May 14, 2008 – Taylor Swift, who leads the field of female nominees for this year's Academy of Country Music Awards, will perform on the CBS Early Show this Saturday morning, May 17. Taylor will perform from the MGM Grand Hotel in Las Vegas, the site of the 43rd Annual Academy of Country Music AwardsThe following night, May 18, Swift will perform live on the ACM Awards telecast, where she is nominated for three awards: Album of the Year, Top Female Vocalist, and Top New Female Vocalist.

Swift also announced a partnership deal with L.e.i. Brand Partners. Jones Apparel Group said Swift will be the face of the L.e.i. Back-to-School 2008 print, mobile and online advertising campaign, to be called "This is L.e.i. Country." The campaign will feature Swift surrounded by an assortment of L.e.i. denim jeans and tops. L.e.i. (life. energy. intelligence.), the brand for juniors, junior plus and girls, will be available exclusively at Wal-Mart stores nationwide beginning in July 2008 for Back-to-School, and in Canada in the fourth quarter of 2008.

"Taylor Swift perfectly exemplifies the spirit of L.e.i. - she has the authenticity, spirit, intelligence and wit of the modern American girl, and she is a role model for today's youth," said Jack Gross, Group Chief Executive Officer, Jeanswear Division for Jones Apparel Group. "This collaboration marks another exciting step towards strengthening our strong merchandising relationship with Wal-Mart and bringing the L.e.i. lifestyle brand to a broader audience of juniors and girls consumers. We are proud to collaborate with Taylor and believe that this partnership is ideal for L.e.i., Wal-Mart and Taylor herself, as we bring junior consumers' favorite jeans to their favorite store."

Swift, said, "When I'm onstage I'm likely to be wearing sundresses and cowboy boots, but when I'm offstage, hangin' with my friends, songwriting or taking care of business, my comfort zone is a great pair of jeans. L.e.i. jeans fit great and look great, and the price is right. I love the jeans, and I love what L.e.i. stands for, Life. Energy. Intelligence."

The "This is L.e.i. Country" campaign will debut in August issues of Teen Vogue, Cosmopolitan, Seventeen and US Weekly. The campaign will feature an online component targeting the junior girl audience, which will include sweepstakes and contests tied to meeting Swift and attending her concerts.

More news for Taylor Swift

CD reviews for Taylor Swift

Journey to Fearless DVD
Part Behind The Music style documentary and part concert film, Taylor Swift's new Blu-ray release offers an interesting hybrid approach to the typical live performance video - an approach that hits more than it misses. "Journey To Fearless" focuses on Swift's meteoric rise from aspiring grade-school singer/songwriter to award-winning country and pop megastar while sprinkling in live performances. Hardcore Swift fans will find a lot to love on this single-disc set (which is also »»»
Speak Now CD review - Speak Now
Taylor Swift has made the best CD of her young career with her fourth CD. The biggest difference is that Swift's singing, spotty on previous releases and live performances, is far far superior here. Swift wrote all 14 songs here, which like her other albums tend to deal with relationships that have gone south. Swift's songwriting always has been one of her strengths, and that continues to be the case here - both lyrically and musically. Put simply, Swift knows a lot about penning »»»
Fearless CD review - Fearless
Taylor Swift took the county world by storm with her huge selling debut and its five hit singles. With a huge marketing push and myspace, Swift was on her way. Kind of like an Avril Lavigne for the teen female country set. Sophomore slump? There's no indication of that. Swift once again writes her material - all 13 songs here with help sometimes from Liz Rose, Colbie Caillat and John Rich. Swift writes of what she knows about - relationships and teen love come and gone in songs speak to her fans. »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Girls with Guitars show voices – With the official departure of Taylor Swift from the genre, country music is eager to find replacement star power. Pittsburgh's annual Girls with Guitars show is proving to be a nebula. This year's crop of artists featured former "The Voice" contestants (one winner), a television star and some local flair. Texas cutie... »»»
Concert Review: Washburn, Fleck give reasons to be happy  – "I sing because I'm happy," sang Abigail Washburn toward the end of her show with fellow banjo picker (not to mention, husband) Bela Fleck in the closing number of the night "His Eye is on the Sparrow." Washburn had a lot of reason to be on this night in a beautiful setting at Harvard University. The two held court over two... »»»
Subscribe to Country News Digest Country News Digest      Follow Country Standard Time on twitter CST      Visit Country Standard Time on Facebook CST

Elsewhere in the news

Currently at the CST blogs

Fullbright writes the "Songs" John Fullbright didn' grow up around musicians or like-minded songwriters in his little hometown of Bearden, Okla. You'd never know it, though, from his raw, stark, pure and honest songwriting that's drawn comparisons to Townes Van Zandt. His debut album, "From the Ground Up," was nominated for a 2013 Grammy as the Best Americana Album, catapulting him into the company of Bonnie Raitt, Mumford and Sons, The Lumineers and The Avett Brothers.... »»»
Book dishes on guys writing the songs Jake Brown can't stop writing about music. Over the past 10 years, he's published 35 books, ranging from "Rick Rubin: In the Studio" and "Suge Knight: The Rise, Fall and Rise of Death Row Records" to "Heart: In the Studio." In 2012, he won the Association for Recorded Sound Collections Awards in the category of Excellence in Historical Recorded Sound Research.... »»»
Finally, Skaggs and White duet Perhaps there are few more beloved names in the world of country and bluegrass music than Ricky Skaggs and his wife Sharon of the country music family act The Whites. The two have been close friends since their teenage years through music, first meeting at a festival where White was performing with her father Buck White and sister Cheryl, and Skaggs was playing with Keith Whitley.... »»»
While No One Was Watching: Toasting 20 Years of Bloodshot Records CD review - While No One Was Watching: Toasting 20 Years of Bloodshot Records
It's a magnanimous record company indeed that celebrates its own 20th anniversary by inviting artists from other labels to join in the festivities. Then again, this is Chicago's Bloodshot Records after all, the insurgent outfit out of Chicago that's made its mark by booting tradition up the backside. Consequently, the 2-disc, 38-song set "While No One Was Watching: Toasting 20 Years of Bloodshot Records" puts a new spin on the usual catalogue compilation... »»»
Man Against Machine CD review - Man Against Machine
After releasing his debut album in 1989, Garth Brooks released music almost every year until he announced his retirement in 2000. Since then, he has released repackaged hit collections, new music on "Scarecrow" and "The Lost Sessions" and last year's cover song collection "Blame it All on My Roots." Over the years, there have been live recordings, concert and music video collections. The country songwriter became a pop culture icon... »»»
A JOHNNYSWIM Christmas CD review - A JOHNNYSWIM Christmas
With a seven-song EP, the singer-songwriter duo, Johnnyswim, comprised of Amanda Sudano and Abner Ramirez, proves how sometimes the best things really do come in small packages. The project opens with an acoustic, acoustic guitar-colored original called "Christmas Day," which gently lists quite a number of good things about Christmas day. Most of this album is secular, lyrically, with an exception with the devout "O Come All Ye Faithful." »»»
Blood Oranges in the Snow CD review - Blood Oranges in the Snow
Over The Rhine has never been lumped in with the alt.-country scene, even though many Americana fans have embraced the act. However, Eric Heywood's pedal steel guitar work - particularly on this album's title track, ought to be mighty appealing to country music fans. Also, the group's reverent cover of Merle Haggard's "If We Make It Through December," one of the best and saddest Christmas songs of all time, will also win the Ohio act points with country fans. »»»
Rock & Roll Time CD review - Rock & Roll Time
One of the seminal figures in the development - some would say, the assault - of early rock 'n' roll, Jerry Lewis always possessed pure country credence as well. His initial outings mined the full spectrum of his rural Louisiana roots, bringing them to bear in a daring, often outrageous display of unrepentant madness and machismo that rivalled Little Richard and even Elvis himself in terms of sheer bravado. »»»