Taylor Swift heads to CBS Early Show Saturday, announces deal with clothing line
Wednesday, May 14, 2008 – Taylor Swift, who leads the field of female nominees for this year's Academy of Country Music Awards, will perform on the CBS Early Show this Saturday morning, May 17. Taylor will perform from the MGM Grand Hotel in Las Vegas, the site of the 43rd Annual Academy of Country Music AwardsThe following night, May 18, Swift will perform live on the ACM Awards telecast, where she is nominated for three awards: Album of the Year, Top Female Vocalist, and Top New Female Vocalist.
Swift also announced a partnership deal with L.e.i. Brand Partners. Jones Apparel Group said Swift will be the face of the L.e.i. Back-to-School 2008 print, mobile and online advertising campaign, to be called "This is L.e.i. Country." The campaign will feature Swift surrounded by an assortment of L.e.i. denim jeans and tops. L.e.i. (life. energy. intelligence.), the brand for juniors, junior plus and girls, will be available exclusively at Wal-Mart stores nationwide beginning in July 2008 for Back-to-School, and in Canada in the fourth quarter of 2008.
"Taylor Swift perfectly exemplifies the spirit of L.e.i. - she has the authenticity, spirit, intelligence and wit of the modern American girl, and she is a role model for today's youth," said Jack Gross, Group Chief Executive Officer, Jeanswear Division for Jones Apparel Group. "This collaboration marks another exciting step towards strengthening our strong merchandising relationship with Wal-Mart and bringing the L.e.i. lifestyle brand to a broader audience of juniors and girls consumers. We are proud to collaborate with Taylor and believe that this partnership is ideal for L.e.i., Wal-Mart and Taylor herself, as we bring junior consumers' favorite jeans to their favorite store."
Swift, said, "When I'm onstage I'm likely to be wearing sundresses and cowboy boots, but when I'm offstage, hangin' with my friends, songwriting or taking care of business, my comfort zone is a great pair of jeans. L.e.i. jeans fit great and look great, and the price is right. I love the jeans, and I love what L.e.i. stands for, Life. Energy. Intelligence."
The "This is L.e.i. Country" campaign will debut in August issues of Teen Vogue, Cosmopolitan, Seventeen and US Weekly. The campaign will feature an online component targeting the junior girl audience, which will include sweepstakes and contests tied to meeting Swift and attending her concerts.
More news for Taylor Swift
CD reviews for Taylor Swift
Fearless
Taylor Swift took the county world by storm with her huge selling debut and its five hit singles. With a huge marketing push and myspace, Swift was on her way. Kind of like an Avril Lavigne for the teen female country set.
Sophomore slump? There's no indication of that. Swift once again writes her material - all 13 songs here with help sometimes from Liz Rose, Colbie Caillat and John Rich. Swift writes of what she knows about - relationships and teen love come and gone in songs speak to her fans. »»» |
Taylor Swift Limited Deluxe Edition
She plays guitar, writes her own songs and is a hit factory off the strength of her first record. Oh, and she's 17. At an age when most worry about the SATs, Swift cobbles tunes that reach right through the radio and plug into even the most padlocked-hearted listener. Whether it's the wistful remembrance of the bygone sweetheart (the big hit "Tim McGraw"), the unrequited longing for a friendship to catch fire (another hit, "Teardrops on My Guitar") or the heady »»» |
The Taylor Swift Holiday Collection
Taylor Swift's Christmas offering, much like her last name, is over swiftly. There are only six songs on this short disc: two originals, a couple modern holiday tunes and two traditional favorites.
One original, "Christmas When You Were Mine," speaks of better days. It's a sad song where Swift finds it hard to find much cheer. "Merry Christmas everybody/That'll have to be something I just say this year."
"Christmas Must Be Something More" »»» |
Editorial: A fine night for Taylor Swift –
Taylor Swift's showing at the Country Music Association awards Wednesday night was no surprise. In some respects, it was invigorating to see someone who was not male and not around umpteen years like some of her male counterparts take home the biggest prize of the night, entertainer of the year. »»»
Concert Review: Radney Foster sparks a revival –
Radney Foster told fans that he came home from the University of the South one weekend early in his college career and told his parents in the wee hours of the morning that he wanted to quit college and head to Nashville to pursue a music career. His parents agreed...fortunately.
Three decades later, that resulted in Foster playing songs on this... »»»
Concert Review: Neko Case overcomes obstacles –
The opening of Neko Case's show was unusual to say the least. "I'm angry right now," said the red head. "We just had a big fight with the promoter. We're going to sing weird, but we're actually very happy to be here."
Making quite clear that she was not a happy camper, Case still channeled her musical energies... »»»
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