Sign up for newsletter
 

Taylor Swift heads to CBS Early Show Saturday, announces deal with clothing line

Wednesday, May 14, 2008 – Taylor Swift, who leads the field of female nominees for this year's Academy of Country Music Awards, will perform on the CBS Early Show this Saturday morning, May 17. Taylor will perform from the MGM Grand Hotel in Las Vegas, the site of the 43rd Annual Academy of Country Music AwardsThe following night, May 18, Swift will perform live on the ACM Awards telecast, where she is nominated for three awards: Album of the Year, Top Female Vocalist, and Top New Female Vocalist.

Swift also announced a partnership deal with L.e.i. Brand Partners. Jones Apparel Group said Swift will be the face of the L.e.i. Back-to-School 2008 print, mobile and online advertising campaign, to be called "This is L.e.i. Country." The campaign will feature Swift surrounded by an assortment of L.e.i. denim jeans and tops. L.e.i. (life. energy. intelligence.), the brand for juniors, junior plus and girls, will be available exclusively at Wal-Mart stores nationwide beginning in July 2008 for Back-to-School, and in Canada in the fourth quarter of 2008.

"Taylor Swift perfectly exemplifies the spirit of L.e.i. - she has the authenticity, spirit, intelligence and wit of the modern American girl, and she is a role model for today's youth," said Jack Gross, Group Chief Executive Officer, Jeanswear Division for Jones Apparel Group. "This collaboration marks another exciting step towards strengthening our strong merchandising relationship with Wal-Mart and bringing the L.e.i. lifestyle brand to a broader audience of juniors and girls consumers. We are proud to collaborate with Taylor and believe that this partnership is ideal for L.e.i., Wal-Mart and Taylor herself, as we bring junior consumers' favorite jeans to their favorite store."

Swift, said, "When I'm onstage I'm likely to be wearing sundresses and cowboy boots, but when I'm offstage, hangin' with my friends, songwriting or taking care of business, my comfort zone is a great pair of jeans. L.e.i. jeans fit great and look great, and the price is right. I love the jeans, and I love what L.e.i. stands for, Life. Energy. Intelligence."

The "This is L.e.i. Country" campaign will debut in August issues of Teen Vogue, Cosmopolitan, Seventeen and US Weekly. The campaign will feature an online component targeting the junior girl audience, which will include sweepstakes and contests tied to meeting Swift and attending her concerts.

More news for Taylor Swift

CD reviews for Taylor Swift

Journey to Fearless DVD
Part Behind The Music style documentary and part concert film, Taylor Swift's new Blu-ray release offers an interesting hybrid approach to the typical live performance video - an approach that hits more than it misses. "Journey To Fearless" focuses on Swift's meteoric rise from aspiring grade-school singer/songwriter to award-winning country and pop megastar while sprinkling in live performances. Hardcore Swift fans will find a lot to love on this single-disc set (which is also »»»
Speak Now CD review - Speak Now
Taylor Swift has made the best CD of her young career with her fourth CD. The biggest difference is that Swift's singing, spotty on previous releases and live performances, is far far superior here. Swift wrote all 14 songs here, which like her other albums tend to deal with relationships that have gone south. Swift's songwriting always has been one of her strengths, and that continues to be the case here - both lyrically and musically. Put simply, Swift knows a lot about penning »»»
Fearless CD review - Fearless
Taylor Swift took the county world by storm with her huge selling debut and its five hit singles. With a huge marketing push and myspace, Swift was on her way. Kind of like an Avril Lavigne for the teen female country set. Sophomore slump? There's no indication of that. Swift once again writes her material - all 13 songs here with help sometimes from Liz Rose, Colbie Caillat and John Rich. Swift writes of what she knows about - relationships and teen love come and gone in songs speak to her fans. »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Elephant Revival becomes a headscratcher – Elephant Revival is not the easiest band to sonically pinpoint. Typically grouped in the bluegrass/jam band arena, in the live setting, the Colorado band stretched its musical boundaries. Folk and jazz overtones were part of the mix as well for the veterans. No matter the style, Elephant Revival easily absorbed and mastered the music.... »»»
Concert Review: Mellencamp flexes his creative muscles – For his "Sad Clowns & Hillbillies" tour, John Mellencamp brought along Carlene Carter - the night's self-described hostess who appears on the recent album, as well as Emmylou Harris. Each iconic woman performed her own set, as well as joining in with the headliner's set. With Mellencamp dressed rather formally, this man introduced... »»»
Subscribe to Country News Digest Country News Digest      Follow Country Standard Time on twitter CST      Visit Country Standard Time on Facebook CST

Elsewhere in the news

Currently at the CST blogs

Lane assumes mantle of "Highway Queen" For most artists, eight years is a fair amount of time in their careers. For Nikki Lane, eight years represents the entirety of her recorded history, and she's filled that relatively short time span with a highlight reel of impressive accomplishments, not the least of which would be actually... »»»
The Avett Brothers come home to MerleFest For The Avett Brothers, MerleFest is a coming home of sorts. This year's edition of the MerleFest "traditional-plus" music festival in Wilkesboro, N.C., the event's 30th anniversary, a milestone sure to be marked by many different special appearances and commemorations during the festival's four-day run, is no exception.... »»»
Gibson Brothers rise up from "In the Ground" There's no more solid live bluegrass show than the Gibson Brothers. They play with great technical skill and crispness. Their harmonies are just what a brother act should be: sweet, true and never forced. Brothers Leigh and Eric Gibson surround themselves... »»»
Mayhayley's House CD review - Mayhayley's House
For years, Lonesome River Band was proud to be "Carrying The Tradition" of bluegrass music. Then, with last year's release they began the process of "Bridging The Tradition" of bluegrass to something a little more progressive, a little more modern. Now, "Mayhayley's House" proves that LRB is continuing across that bridge. »»»
Positively Bob Willie Nile Sings Bob Dylan CD review - Positively Bob Willie Nile Sings Bob Dylan
The reasons musicians elect to record full-album tributes are as varied as the results. Willie Nile's previous album "World War Willie" was a fiery collection of roots rock that didn't delve far from the approach that served him across 35 years as a recording artist. Inspired by his invitation to perform at a Dylan tribute show, Nile has taken it upon himself to refocus attention on the influence the Dylan songbook had on his development. The results are appreciated... »»»
So You Wanna Be An Outlaw CD review - So You Wanna Be An Outlaw
If Steve Earle had never done another album after "Guitar Town" and "Copperhead Road," he'd still have cemented his place in the musical firmament for skillfully creating a ragged and beautiful tapestry from the stray threads of rootsy rock and authentic country. And that may well be why his catalog over the past three decades has been so compelling and satisfying; »»»
Heart Break CD review - Heart Break
Lady Antebellum may cause you to throw out many of your country music principles. They don't sing and play traditional country music, for starters. They're not cool like more rocking Americana artists. In fact, they're huge mainstream country stars. So, why are some of us still suckers for their sound? And why does the new "Heart Break" sound so good on the ears? Well, it's simple, but complicated. »»»
You Don't Own Me Anymore CD review - You Don't Own Me Anymore
Three albums into their career, the evolution of The Secret Sisters provide a thoroughly enjoyable experience for the listener. The beauty of their harmonies was evident from the first note, but their songwriting has progressed to the point that it deserves equal attention. "You Don't Own Me Anymore" is a high point for both their singing and writing abilities »»»
Things Change CD review - Things Change
Hipsters may only consider checking out Bobby Bare's "Things Change" due to the participation of hot item Chris Stapleton, who sings on a remake of the old hit "Detroit City." Hopefully, though, they'll immediately recognize Bare's immense talent and stick around for the whole shooting match. Bare's no spring chicken anymore, but he sounds extremely good throughout this classic-sounding country effort.  »»»