Travis Tritt is flagship artist for new label
Monday, February 6, 2006
– Travis Tritt has gone with a brand new label, being the flagship artist for Category 5 Records.
The veteran previously was with Sony and Warner.
"Not only is Travis perhaps the best male vocalist in a generation, his
talent transcends narrow definitions," says Category 5 President/CEO Raymond
Termini. "Our entire team is committed to delivering this American Icon to the world. He's earned the adoration of millions of fans and the admiration and respect of his peers, and I feel certain both groups will be blown away by the music he's making for Category 5."
A two-time Grammy winner, Tritt has sold 25 million albums. The label will start a national billboard campaign in all major markets commencing Feb. 15 in Nashville.
The label is also issuing trade advertisements in Radio & Records and Billboard. Tritt will headline the label's coming out party at Nashville's Wildhorse Saloon on Feb. 16, in the midst of Country Radio Seminar.
"The determination and enthusiasm of the Category 5 team makes it the
perfect home for my music as I embark on this next stage of my career," Tritt said. "The promotional savvy and level of support they've pledged meets or exceeds anything I've seen from the major labels I've been associated with."
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My Honky Tonk History
Travis Tritt is famous both for his hard-rocking tunes and his softer ballads, and he tries his hand at both (though more of the former than the latter) on his new CD, with mixed results.
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Editorial: Walking the talk
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