Sign up for newsletter
 

Kenny Chesney names new sponsor for 2008 tour

Thursday, November 8, 2007 – Kenny Chesney's 2008 Poets & Pirates Tour will be sponsored by Corona, the maker of beer.

"If you want to capture my audience, the thing that stands out is their ability to have more fun in a single day than most people have in a month - and Corona is part of those relaxed, hanging out with your buddies kinda days," says the man who's known for his high energy performances and kicked back lifestyle. "Corona, lime, sun and a lot of laughter is a pretty great way to spend a day at the beach - or just about anywhere else."

Corona Extra & Corona Light Vice President of Marketing Timm Amundson said, "This is a terrific partnership for Corona Extra and Corona Light that places us at the forefront in terms of high profile sponsorship activity and exposure. Kenny's blend of country, rock, bluegrass and Caribbean sounds, are a natural fit for the Corona brand."

This marks a change for Chesney because his last two summer tours were sponsored by Cruzan Rum. There was no indication why he made a change.

No tour dates were announced.

Chesney also spoke about his fans. "To me, the more I hear the stories at meet and greet or out gatoring around the parking lots in the afternoons before our shows - about people planning their summer vacations so they don't miss our concert... the more I realize, these fans really do view me and the guys as part of their lives, their summer. That's a big deal to me 'cause I know how important certain artists, certain shows, certain moments were to me growing up, and well, even still today. If I can mean that to people like the fans I see at my shows, well, I'm a lucky man."

More news for Kenny Chesney

CD reviews for Kenny Chesney

Live in No Shoes Nation: 10 Years of Concerts CD review - Live in No Shoes Nation: 10 Years of Concerts
Kenny Chesney's "Live in No Shoes Nation" accurately recreates an experience of seeing the diminutive party animal live. Chesney has found an extremely lucrative niche as country music's Jimmy Buffett (although much of Buffett's island-y pop music appeals to many of today's non-discerning country music listeners). Also, with songs like "Pirate Flag," Chesney has even borrowed a few of Buffett's sea-related lyrical themes. This live CD could have been »»»
Cosmic Hallelujah CD review - Cosmic Hallelujah
The gospel, per Kenny Chesney's pseudo-spiritually-titled album, "Cosmic Hallelujah," is that the world is too crazy to make any sense of, and the only logical response is to drink more alcohol. (So, don't be surprised if there are more arrests for public intoxication at the performer's upcoming concert dates). Nearly every song includes lines about drinking alcohol - and not merely for the taste. This content will please many of his hard-partying fans. »»»
Life on a Rock CD review - Life on a Rock
Despite the carefree, cruise-line posture of most Kenny Chesney records, there's always a nagging suspicion that his party-time vibe is about as predictable as a plastic pink flamingo on a Palm Beach patio. Yet Chesney's career-long theme of girls, guitars, beer and beaches (not always in that order) - and the occasional piece of farm machinery - has yet to wear thin. And with summer fast approaching, that's okay. Chesney's latest is something of a running journal of his »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Lambert refuses to rest on laurels – Watching this stop on Miranda Lambert's "Livin' Like Hippies Tour," one is struck by just how many great songs the country singer/songwriter already has in her repertoire. With most artists, it's relatively easy to guess which song a performer will choose to close a show. But Lambert has so many winners to pick from, many... »»»
Concert Review: DBT rocks on – Drive-By Truckers still sometimes get miscategorized as alt.-country, but who's kidding whom? With three electric guitarists upfront exchanging hard rock licks all night, this is a blistering Southern rock band. Hitting the stage just before 10, the band played a satisfying 2-hour-plus set. At 11:40, Patterson Hood announced the band would be... »»»
Follow Country Standard Time  Subscribe to Country News Digest  Follow Country Standard Time on twitter  Visit Country Standard Time on Facebook 

Elsewhere in the news

Currently at the CST blogs

Tyminski goes dark Dan Tyminski (known simply as "Tyminski" on his 2017 release "Southern Gothic") has traditional music roots and unassailable bluegrass street cred especially given his membership in Alison Krauss' Union Station. He is also a powerful songwriter and has been writing songs for himself and others for years now.... »»»
Washburn, Fleck create "Echoes" Bela Fleck and Abigail Washburn have powerhouse individual talents; each has followed an estimable career path to where they find themselves today: making complex, but spare, records, writing music together and touring with their son Juno. Their new release, "Echoes In The Valley" features mostly songs written by Fleck and Washburn, banjos, Washburn's strong vocals and very little else.... »»»
Hillman bides his time Legends don't come any more legendary than Chris Hillman. The roll call of bands that comprises Hillman's half century in music reads like a wing exhibit at the Rock & Roll Hall of Fame; Byrds, Flying Burrito Brothers, Manassas, the Souther Hillman Furay Band, the Desert Rose Band,... »»»
Staggered CD review - Staggered
East Nashville may be known as "the" Americana hotbed these days, but some of the talent there is very much verging on rock 'n roll. This is the case with Lynn Taylor & the BarFlies on their third release, a collection of personal tunes by the front man. »»»
American Folk soundtrack CD review - American Folk soundtrack
The soundtrack for the independent film, "American Folk," stars two real-life singer-songwriters played by Joe Purdy and Amber Rubarth, who also contribute the bulk of the material on the soundtrack. Understanding the plot of the film helps explain both the sequence and content of the track list. »»»
Rifles and Rosary Beads CD review - Rifles and Rosary Beads
Mary Gauthier has built her career on honest, sometimes brutally and achingly self-confessional songs. This is the first time that she has focused on experiences other than her own, and it could become not only the strongest album of her career but, in its own way, a landmark album. »»»
Work CD review - Work
Matt Hectorne's new album - his third solo effort - offers another example of the rewards that can come through the joy of discovery. While Hectorne makes no attempt to bend the boundaries as far as a patented Americana sound is concerned, the success he achieves here is the result of him doing quite the opposite, that is, sounding like a revered veteran who mastered the form quite quickly in his career.  »»»
Hallelujah Nights CD review - Hallelujah Nights
LANCO's "Greatest Love Story" is a radio single saturated in undeniable warmth and sweetness. But then, the attitude in "We Do" reeks of Florida Georgia Line and the chorus to "Singin' at The Stars" also brings country music's most annoying duo to mind. LANCO is a new act, and the jury's still on just which direction this five-piece will go. »»»