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Kenny Chesney names new sponsor for 2008 tour

Thursday, November 8, 2007 – Kenny Chesney's 2008 Poets & Pirates Tour will be sponsored by Corona, the maker of beer.

"If you want to capture my audience, the thing that stands out is their ability to have more fun in a single day than most people have in a month - and Corona is part of those relaxed, hanging out with your buddies kinda days," says the man who's known for his high energy performances and kicked back lifestyle. "Corona, lime, sun and a lot of laughter is a pretty great way to spend a day at the beach - or just about anywhere else."

Corona Extra & Corona Light Vice President of Marketing Timm Amundson said, "This is a terrific partnership for Corona Extra and Corona Light that places us at the forefront in terms of high profile sponsorship activity and exposure. Kenny's blend of country, rock, bluegrass and Caribbean sounds, are a natural fit for the Corona brand."

This marks a change for Chesney because his last two summer tours were sponsored by Cruzan Rum. There was no indication why he made a change.

No tour dates were announced.

Chesney also spoke about his fans. "To me, the more I hear the stories at meet and greet or out gatoring around the parking lots in the afternoons before our shows - about people planning their summer vacations so they don't miss our concert... the more I realize, these fans really do view me and the guys as part of their lives, their summer. That's a big deal to me 'cause I know how important certain artists, certain shows, certain moments were to me growing up, and well, even still today. If I can mean that to people like the fans I see at my shows, well, I'm a lucky man."

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Live in No Shoes Nation: 10 Years of Concerts CD review - Live in No Shoes Nation: 10 Years of Concerts
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Cosmic Hallelujah CD review - Cosmic Hallelujah
The gospel, per Kenny Chesney's pseudo-spiritually-titled album, "Cosmic Hallelujah," is that the world is too crazy to make any sense of, and the only logical response is to drink more alcohol. (So, don't be surprised if there are more arrests for public intoxication at the performer's upcoming concert dates). Nearly every song includes lines about drinking alcohol - and not merely for the taste. This content will please many of his hard-partying fans. »»»
Life on a Rock CD review - Life on a Rock
Despite the carefree, cruise-line posture of most Kenny Chesney records, there's always a nagging suspicion that his party-time vibe is about as predictable as a plastic pink flamingo on a Palm Beach patio. Yet Chesney's career-long theme of girls, guitars, beer and beaches (not always in that order) - and the occasional piece of farm machinery - has yet to wear thin. And with summer fast approaching, that's okay. Chesney's latest is something of a running journal of his »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Daniels wears out bows, but music endures – After each of the first few songs Charlie Daniels played, his 'fiddle tech (?)' exchanged his bow. Is this because he was playing particularly hard? Perhaps. Whatever the case, Daniels and his five-piece band clearly appeared to be giving it their all during the act's hour-and-a-half set. As it is the Christmas month, Daniels sang a... »»»
Concert Review: Rawlings easily moves out of the shadow – Every once in awhile David Rawlings moves out of the shadow of musical mate Gillian Welch to launch his own tour. While Welch, for whom Rawlings plays guitar, has the more prominent career, nights like this ably confirm that there is a reason does his own thing as well. Rawlings, who released the very fine "Poor David's Almanack" in... »»»
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