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Kenny Chesney names new sponsor for 2008 tour

Thursday, November 8, 2007 – Kenny Chesney's 2008 Poets & Pirates Tour will be sponsored by Corona, the maker of beer.

"If you want to capture my audience, the thing that stands out is their ability to have more fun in a single day than most people have in a month - and Corona is part of those relaxed, hanging out with your buddies kinda days," says the man who's known for his high energy performances and kicked back lifestyle. "Corona, lime, sun and a lot of laughter is a pretty great way to spend a day at the beach - or just about anywhere else."

Corona Extra & Corona Light Vice President of Marketing Timm Amundson said, "This is a terrific partnership for Corona Extra and Corona Light that places us at the forefront in terms of high profile sponsorship activity and exposure. Kenny's blend of country, rock, bluegrass and Caribbean sounds, are a natural fit for the Corona brand."

This marks a change for Chesney because his last two summer tours were sponsored by Cruzan Rum. There was no indication why he made a change.

No tour dates were announced.

Chesney also spoke about his fans. "To me, the more I hear the stories at meet and greet or out gatoring around the parking lots in the afternoons before our shows - about people planning their summer vacations so they don't miss our concert... the more I realize, these fans really do view me and the guys as part of their lives, their summer. That's a big deal to me 'cause I know how important certain artists, certain shows, certain moments were to me growing up, and well, even still today. If I can mean that to people like the fans I see at my shows, well, I'm a lucky man."

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Songs for the Saints CD review - Songs for the Saints
Kenny Chesney's "Song for the Saints" is a step in the right direction for the popular country star. Inspired by the Hurricane Irma disaster, which hit Chesney personally as it destroyed a house he owned in the U.S. Virgin Islands, these songs are more serious and heartfelt than typical Chesney music. Best of all is "Love for Love City," a reggae duet with Ziggy Marley incorporating steel drums into an inviting island mix. It's followed by a cover of Lord »»»
Live in No Shoes Nation: 10 Years of Concerts CD review - Live in No Shoes Nation: 10 Years of Concerts
Kenny Chesney's "Live in No Shoes Nation" accurately recreates an experience of seeing the diminutive party animal live. Chesney has found an extremely lucrative niche as country music's Jimmy Buffett (although much of Buffett's island-y pop music appeals to many of today's non-discerning country music listeners). Also, with songs like "Pirate Flag," Chesney has even borrowed a few of Buffett's sea-related lyrical themes. This live CD could have been »»»
Cosmic Hallelujah CD review - Cosmic Hallelujah
The gospel, per Kenny Chesney's pseudo-spiritually-titled album, "Cosmic Hallelujah," is that the world is too crazy to make any sense of, and the only logical response is to drink more alcohol. (So, don't be surprised if there are more arrests for public intoxication at the performer's upcoming concert dates). Nearly every song includes lines about drinking alcohol - and not merely for the taste. This content will please many of his hard-partying fans. »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: The Head and the Heart go beyond the nah nahs – "Nah nah," "la la" and "Wee oh" populated a number of songs from The Head and the Heart. Yes, the Seattle-based band does pen a good amount of sing-along songs that were clearly designed that way. And while that style can certainly engage and energize a crowd, there was more to that from the sextet.... »»»
Concert Review: Underwood leads a night of women in country – Carrie Underwood may have been off the road for three years, during which time she had two boys and did not release an album until "Cry Pretty" 13 months ago, but the most successful American Idol contestant has lost none of her vocal luster to say the least in her Cry Pretty 360 Tour. First and foremost, Underwood remains one tremendous... »»»
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