Amid a self-analytical title that no doubt makes reference to Taff's change from the Contemporary Christian to the secular country market, Taff has amassed an all-around, well-crafted 10-cut album. While you won't hear any traditional country sounding vocals or arrangements, you will hear one hell of a singer, who breaths life into everything he gets his hands on. Whether it's the upbeat "Bein' Happy," and "Love Is Not A Thing" or great ballads like "Your Face" and "Once In A Lifetime," the album has a lot to offer. Led by Taff's heart-and-soul vocals and accentuated by sincere lyrics, half of which were penned by Taff, the disc will take you on a roller coaster ride of emotions. The best way of summing up the album is to say that, 'When Taff sings, it's hard not to listen.'